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A C Arvidson

Publications and source records attributed to A C Arvidson.

6 recordsLinked to original sources
PubMed1987

Marketing your nursing product line: reaping the benefits.

Survival in today's cost-conscious, competitive health care scene depends on strategic business skills, marketing, and product line management. As a major contributor to the delivery of health care, nursing practice must now include an orientation toward business with definable products. The authors discuss their success in developing a product line that results in professional growth, improved nurse recruitment and retention, and a greater competitive edge in the health care arena.

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