Cardiovascular genetics: are we there yet?
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Aged↗
Biomedical subjects
A C Sturm
Publications and source records attributed to A C Sturm.
Avoid becoming generic: promote your brand of care.
Hospital executives who don't create a unique reason for choosing their facility may allow it to become a nondescript, generic hospital. Then it will have to offer low pricing to make it stand out instead of creating greater value in its particular "brand" of care, says Arthur Sturm.
Commerce↗
A check of vital signs can tell if hospitals have what it takes to survive.
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Hospital Administration↗
Cutting marketing during recession can brew trouble.
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Economics↗
Integrated marketing plans, super brands will distinguish future healthcare winners.
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Hospital Administration↗
Healthcare benefits are in for a crisis in '89.
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Commerce↗
Signs show major changes are in store for hospitals' bypass surgery business.
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Coronary Artery Bypass↗
Innovative advertising becoming vital in an increasingly competitive market.
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Adolescent↗
Healthcare providers would be wise not to promise more than they can deliver.
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Consumer Behavior↗
Hospitals must learn to keep customers.
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Consumer Behavior↗
Selling the medical staff and hospital as a package.
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Advertising↗
Who's your target? The answer will help trigger effective ads.
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Advertising↗
A national marketing sampler.
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Group Practice↗