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Biomedical subjects

A G Woodside

Publications and source records attributed to A G Woodside.

9 recordsLinked to original sources
PubMed1994

Auditing the health care enterprise. Evaluation research can improve strategic planning and implementation in hospitals.

Financial audits that focus on the recent past have been criticized for not answering questions concerning whether or not the enterprise will survive and thrive during the next few years. Strategic management/marketing audits (SMMAs) are designed to respond to these concerns. In conducting an SMMA for a long-term care hospital, the authors found critical differences in the beliefs held by key executives and staff members regarding the strategic goals, planning, and actions of the hospital.

Economic Competition↗
PubMed1991

What is quality and how much does it really matter?

Perhaps no single word has appeared more often in health care literature during the last 12 months than "quality." Designing and marketing high quality health care services is likely to be a strategic issue through the 1990s. The purpose of this commentary is to describe why the adoption of a three-component definition of quality may be useful for designing strategies for continual quality improvements, as well as to suggest the principal ways quality should be assessed. Answers to the question, "How much does quality really matter?" are examined. The commentary is based on the keynote address presented at the 1991 Health Care Consumer Buying Guides Conference in Cleveland, Ohio, sponsored by the Academy for Health Services Marketing.

Consumer Behavior↗
PubMed1989

Linking service quality, customer satisfaction, and behavioral intention.

Based on the service quality and script theory literature, a framework of relationships among service quality, customer satisfaction, and behavioral intention for service purchases is proposed. Specific models are developed from the general framework and the models are applied and tested for the highly complex and divergent consumer service of overnight hospital care. Service quality, customer satisfaction, and behavioral intention data were collected from recent patients of two hospitals. The findings support the specific models and general framework. Implications for theory, service marketing, and future research are discussed.

Consumer Behavior↗
PubMed1988

Preference segmentation of health care services: the old-fashioneds, value conscious, affluents and professional want-it-alls.

The results of a national segmentation study are reported. The findings extend the empirical work of Finn and Lamb and the benefit-seeking conjectures by Kotler and Clarke that consumers with preferences toward specific hospitals can be segmented into a few distinct groups. The groups described in the findings are identified as the value conscious, the affluents, the old-fashioneds, and the professional want-it-alls. Each segment has a unique demographic profile. The substantial importance of doctors' recommendations in influencing hospital choice is supported for all four consumer segments. Suggestions for additional research and hospital marketing strategies are provided.

Choice Behavior↗
PubMed1979

Beliefs and anticipated situations influencing intentions to use drugs.

Unique differences between usage segments in beliefs, perceptions, and anticipated situational influences regarding the salient dimensions underlying motivations to use marijuana are described. An extended model of behavioral intention is used for examining and explaining motivations to use marijuana in an attempt to replicate and extend recent research on drugs. Respondents' opinions concerning the interventing influences of external situations on the intentions-behavior relationship are also addressed. Implications for public policymakers concerned with drug-related social issues are also provided.

Adult↗
PubMed1977

Images on serving marijuana, alcoholic beverages, and soft drinks.

The images on serving marijuana, beer, bourbon, and soft drinks at a small informal party were compared with use of a posttest only with a control group experimental design. A total of 249 Ss were randomly assigned and received one of four shopping lists of a person planning the party. The four shopping lists were identical except for the fifth product; i.e., Ss received a shopping list including either marijuana, beer, bourbon, or soft drinks. Significant differences in images between the four products were found.

Alcohol Drinking↗