How you can get hurt at a health fair.
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Biomedical subjects
Publications and source records attributed to A T Eliscu.
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How do you get beyond "Marketing 101" to make an impression that will distinguish your practice from all others? Author Andrea Eliscu believes that it is time for group practices to move beyond marketing basics and expand the definition to include community integration.
Customer service is a major, but often overlooked, issue in health care today. While other industries and organizations recognize how good customer relations can affect long-term success, many health care providers have yet to learn this valuable lesson. The Ritz-Carlton, which won the prestigious Baldridge Award for service, has a well-earned reputation for excellent customer service. Like health care providers, this hotel industry icon hires hourly workers, puts them in uniform and has them work in teams. Unlike health care, however, The Ritz-Carlton seems to be able to generate a much higher level of customer satisfaction. How? This chapter illustrates the techniques the hotel chain uses to accomplish its goal and how these important tools can apply to the health care industry.