[Various ways of improving the effectiveness of the promotion of a healthy life style].
The analysis of prospects in improving the dissemination of medicohygienic knowledge is provided along with possible criteria for assessing its effectiveness. The principles of differentiation of medico-hygienic education for different age groups of population are formulated. The necessity of continuity of medico-hygienic education is demonstrated along with importance of its adaptation depending on the level of background knowledge, interest in information, attitude to health.