Miniclinics: trend, threat, or opportunity?
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Ambulatory Care Facilities↗
Biomedical subjects
Arthur C Sturm
Publications and source records attributed to Arthur C Sturm.
A CFO's guide to the marketing galaxy.
The following questions will help you evaluate your organization's marketing willingness: What is your organization's risk tolerance? Is your organization best suited for acquisition or for retention? Does your organization know the value of a patient? Does your organization have the right marketing infrastructure?
Decision Making, Organizational↗
Beach pondering for CFOs.
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Ambulatory Care Facilities↗
Reader feedback suggests market mess.
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Benchmarking↗
Folly or volley? Will a dollar $4 pill finally open the healthcare market to competitive pricing?
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Commerce↗
Misplaced expectations make for marketing missteps.
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Attitude↗
A key strategy to revenue growth: the right marketing infrastructure.
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Benchmarking↗
Betting on the 80/20 rule.
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Benchmarking↗
Dolls and dollars: new insight for revenue.
By transforming the hospital experience into something truly positive, healthcare organizations can forge bonds with their patients-and create new revenue streams.
Economics, Hospital↗
Niche markets show potential for increased revenue.
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Cost Control↗
What's a new patient worth to you?
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Bed Occupancy↗
Looking for revenue? Try tapping on your keyboard.
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Data Collection↗
The CFO as marketing's champion.
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Administrative Personnel↗
The case for customer loyalty.
How does customer loyalty grow? Through good customer experiences. Yet some organizations seem to genuinely fail to understand that they can keep or lose a customer in the proverbial blink of an eye. And in this era of increasing customer demands across all industries, it's important that healthcare financial managers understand the correlation between customer loyalty and customer experience.
Consumer Behavior↗
Signed, screened, and delivered.
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Cost Control↗