Biomedical subjects
B B Alpern
Publications and source records attributed to B B Alpern.
Creating a message for profit.
Advertising and marketing a medical group pose many problems and require detailed planning--but are well worth it. A medical group and an advertising agency chronicle their experience in forming a broad print communications program for the group, including the importance of knowing the target, setting a budget, and following up the program with market research.
Advertising↗
The next generation of healthcare advertising: marketing to women.
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Advertising↗