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Bertram Gawronski

Publications and source records attributed to Bertram Gawronski.

10 recordsLinked to original sources

Are "implicit" attitudes unconscious?

A widespread assumption in recent research on attitudes is that self-reported (explicit) evaluations reflect conscious attitudes, whereas indirectly assessed (implicit) evaluations reflect unconscious attitudes. The present article reviews the available evidence regarding unconscious features of indirectly assessed "implicit" attitudes. Distinguishing between three different aspects of attitudes, we conclude that (a) people sometimes lack conscious awareness of the origin of their attitudes, but that lack of source awareness is not a distinguishing feature of indirectly assessed versus self-reported attitudes, (b) there is no evidence that people lack conscious awareness of indirectly assessed attitudes per se, and (c) there is evidence showing that, under some conditions, indirectly assessed (but not self-reported) attitudes influence other psychological processes outside of conscious awareness. Implications for the concept of "implicit attitudes" are discussed.

Attitude↗

At the boundaries of automaticity: negation as reflective operation.

The present research investigated whether automatic social-cognitive skills are based on the same representations and processes as their controlled counterparts. Using the cognitive task of negating valence, the authors demonstrate that enhanced practice in negating the valence of a stimulus can lead to changes in the underlying associative representation. However, procedural, rule-based components of negations were generally unaffected by practice (Experiments 1-3). Moreover, negations of evaluative stimuli did not influence automatic evaluative responses to these stimuli, unless the negation was included in the associative representation of a stimulus (Experiments 4-6). These results suggest that some practice-related skill improvements are limited to conditions in which a general procedure can be substituted by the retrieval of results of previous applications from associative memory. Implications for research on automaticity and social cognition are discussed.

Automatism↗

Associative and propositional processes in evaluation: an integrative review of implicit and explicit attitude change.

A central theme in recent research on attitudes is the distinction between deliberate, "explicit" attitudes and automatic, "implicit" attitudes. The present article provides an integrative review of the available evidence on implicit and explicit attitude change that is guided by a distinction between associative and propositional processes. Whereas associative processes are characterized by mere activation independent of subjective truth or falsity, propositional reasoning is concerned with the validation of evaluations and beliefs. The proposed associative-propositional evaluation (APE) model makes specific assumptions about the mutual interplay of the 2 processes, implying several mechanisms that lead to symmetric or asymmetric changes in implicit and explicit attitudes. The model integrates a broad range of empirical evidence and implies several new predictions for implicit and explicit attitude change.

Association↗

Separating multiple processes in implicit social cognition: the quad model of implicit task performance.

The authors argue that implicit measures of social cognition do not reflect only automatic processes but rather the joint contributions of multiple, qualitatively different processes. The quadruple process model proposed and tested in the present article quantitatively disentangles the influences of 4 distinct processes on implicit task performance: the likelihood that automatic bias is activated by a stimulus; that a correct response can be determined; that automatic bias is overcome; and that, in the absence of other information, a guessing bias drives responses. The stochastic and construct validity of the model is confirmed in 5 studies. The model is shown to provide a more nuanced and detailed understanding of the interplay of multiple processes in implicit task performance, including implicit measures of attitudes, prejudice, and stereotyping.

Automatism↗

Accessibility effects on implicit social cognition: the role of knowledge activation and retrieval experiences.

Performance on measures of implicit social cognition has been shown to vary as a function of the momentary accessibility of relevant information. The present research investigated the mechanisms underlying accessibility effects of self-generated information on implicit measures. Results from 3 experiments demonstrate that measures based on response compatibility processes (e.g., Implicit Association Test, affective priming with an evaluative decision task) are influenced by subjective feelings pertaining to the ease of retrieving relevant information from memory, whereas measures based on stimulus compatibility processes (e.g., semantic priming with a lexical-decision task) are influenced by direct knowledge activation in associative memory. These results indicate that the mediating mechanisms underlying context effects on implicit measures can differ as a function of the task even when these tasks show similar effects on a superficial level. Implications for research on implicit social cognition and the ease-of-retrieval effect are discussed.

Black or African American↗

Contextual influences on implicit evaluation: a test of additive versus contrastive effects of evaluative context stimuli in affective priming.

Drawing on two alternative accounts of the affective priming effect (spreading activation vs. response interference), the present research investigated the underlying processes of how evaluative context stimuli influence implicit evaluations in the affective priming task. Employing two sequentially presented prime stimuli (rather than a single prime), two experiments showed that affective priming effects elicited by a given prime stimulus were more pronounced when this stimulus was preceded by a context prime of the opposite valence than when it was preceded by a context prime of the same valence. This effect consistently emerged for pictures (Experiment 1) and words (Experiment 2) as prime stimuli. These results suggest that the impact of evaluative context stimuli on implicit evaluations is mediated by contrast effects in the attention to evaluative information rather than by additive effects in the activation of evaluative information in associative memory.

Affect↗

A meta-analysis on the correlation between the implicit association test and explicit self-report measures.

Theoretically, low correlations between implicit and explicit measures can be due to (a) motivational biases in explicit self reports, (b) lack of introspective access to implicitly assessed representations, (c) factors influencing the retrieval of information from memory, (d) method-related characteristics of the two measures, or (e) complete independence of the underlying constructs. The present study addressed these questions from a meta-analytic perspective, investigating the correlation between the Implicit Association Test (IAT) and explicit self-report measures. Based on a sample of 126 studies, the mean effect size was .24, with approximately half of the variability across correlations attributable to moderator variables. Correlations systematically increased as a function of (a) increasing spontaneity of self-reports and (b) increasing conceptual correspondence between measures. These results suggest that implicit and explicit measures are generally related but that higher order inferences and lack of conceptual correspondence can reduce the influence of automatic associations on explicit self-reports.

Association↗

Implicational schemata and the correspondence bias: on the diagnostic value of situationally constrained behavior.

Drawing on G. D. Reeder's (1993) schematic model of dispositional inference, it is hypothesized that perceivers' tendency to draw correspondent dispositional inferences from situationally constrained behavior (i.e., the correspondence bias) can be due to the application of schematic assumptions about trait-behavior relations (i.e., implicational schemata) within the process of situational adjustment. Applied to attitude attribution, situational adjustment is hypothesized to follow an implicit theory of ability, implying that only authors with a corresponding attitude are able to write a persuasive essay toward a given position. Results from 6 experiments offer converging evidence for this hypothesis. Implications for a sufficient understanding of the processes that lead to the correspondence bias are discussed.

Adaptation, Psychological↗

On difficult questions and evident answers: dispositional inference from role-constrained behavior.

The present research investigated the underlying processes of how perceivers draw correspondent dispositional inferences about two interacting targets in the presence of situationally induced role constraints. Specifically, it is argued that a sufficient under-standing of role-dependent attributional biases (e.g., the fundamental attribution error) requires a separate consideration of the respective dispositional inference processes about each of the tar-gets involved, particularly with respect to deliberate attributional inferences. Employing the quiz-role paradigm results from four experiments generally support this assumption. Moreover, the present findings suggest that perceivers are much more sensitive to situationally induced role constraints than previous results may suggest. Implications for the fundamental attribution error and theories of dispositional inference are discussed.

Affect↗

What does the implicit association test measure? A test of the convergent and discriminant validity of prejudice-related IATs.

Drawing on recent criticism of the Implicit Association Test (IAT), the present study tested the convergent and discriminant validity of two prejudice-related IATs to corresponding explicit prejudice measures in a German student sample (N = 61). Confirming convergent validity, (a) an IAT designed to assess negative associations related to Turkish people was significantly related to the explicit endorsement of prejudiced beliefs about Turkish people, and (b) an IAT designed to assess negative associations related to East Asians was significantly related to explicit prejudice against East Asians. Moreover, confirming discriminant validity, (c) the Asian IAT was unrelated to the explicit endorsement of prejudiced beliefs about Turkish people, and (d) the Turkish IAT was unrelated to explicit prejudice against Asian people. These results further corroborate the assumption that the IAT is a valid method to assess the strength of evaluative associations in the domain of prejudice and stereotypes.

Adult↗