Quality patrol. Time is on their side.
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Biomedical subjects
Publications and source records attributed to C Appleby.
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When Hurricane Opal slammed Florida's gulf coast last October, Baptist Healthcare in Pensacola was in danger of a direct hit, putting the hospital's mainframe, minicomputers and telecommunications network--not to mention its patients--in peril. But Baptist had planned for just such a danger and, in the end, no harm was done. How would your hospital have fared? Here's what you can do now to make sure your hospital will keep running after disaster strikes.
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Whether they're fulfilling a mission or just trying to avoid bad publicity, health care executives are facing a tough new world of deal- and decisionmaking based on managed care and the often murky area of ethics. Some are trying to solve the dilemma by developing a set of ethical guidelines from which to work. "It's an exercise in self-understanding," says one health care ethicist who's helping to write such guidelines. Ultimately, he says, it comes down to one question: "What are we really about?"
Health care firms of all types helped fuel the biggest short-selling frenzy in the New York Stock Exchange's history, recently hitting a record 2.2 billion shares. While some analysts say this means nothing, the fact is that many investors are "shorting" the stock; in other words, they're betting against it. What appears as a lack of confidence may be nothing more than a simple quirk of Wall Street. Good, bad or indifferent, selling short is no tall tale.
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They don't call the onslaught of managed care a revolution for nothing: everything is different now. Especially communications technology. The key tasks of managed care, from identifying best practices to coordinating physicians, are impossible when relying on paper records alone. That's why more health systems are depending on automated medical records. Though it's still not too late to catch up to stay competitive, now could be your last chance.
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Health maintenance organizations are marching across the country looking for new territories to conquer. "They're expanding everywhere," notes one consultant. The winners--and losers--in this high-risk game will be determined in the next 36 months because, as more and more consolidation takes place, the price of entry is becoming too expensive. So act now, because before too long it will be too late.
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