Methodological issues in aging research.
Explore the source record for details and available documents.
Aged↗
Biomedical subjects
C D Schewe
Publications and source records attributed to C D Schewe.
Communicating with the elderly consumer: the growing health care challenge.
By the year 2010, one quarter of the U.S. population will be at least 55 years old. Government and private programs help some elderly persons receive adequate health care, but more are needed. The programs offered must be communicated effectively to this burgeoning population segment. The authors examine research results of gerontologists and experimental psychologists that shed light on perceptual, learning, and memory changes that occur with aging. The effects of these age-related changes are discussed within the theoretical context of persuasive communications. Implications for communication programs targeted at older consumers are presented.
Aged↗
Marketing orientation: how do hospital administrators compare with marketing managers?
A recent study shows that the marketing orientation of hospital administrators is similar to that of marketing practitioners but that hospital administrators have an underdeveloped sense of market segmentation and market aggressiveness regarding their patients and physicians. Studies such as this one can be helpful in applying marketing techniques to today's hospitals.
Aggression↗
Principles for communicating with aging health-care consumers.
The health-care marketplace is aging by leaps and bounds and bringing with it new and different medical needs. As costs soar and public assistance programs dwindle in impact, health-care providers will need better marketing strategies to bring treatments to patients/consumers. This article looks at the research findings of behavioral scientists and offers guidelines for effective communication with aging audiences. Health-care providers can use these findings to design more effective advertising, promotional brochures, newsletters, and a host of other communication tools targeted at an older market. Health-care managers and other professionals should find the guidelines useful in their daily interactions with patients and colleagues.
Communication↗