Biomedical subjects
C E Press
Publications and source records attributed to C E Press.
Product line development by DRG builds market strength.
In this excerpt from the book Building Market Strength Through DRGs, DRGs are divided into three categories--profit makers, break-even DRGs, and losers. It is the marketer's responsibility to attract patients with profitable DRGs, examine break-even DRGs for potential profitability, and determine whether losers should be continued.
Survival of the fittest: a case study of a successful merger.
The authors suggest that five prerequisites for survival are a willingness to change, good people, a clear sense of mission, an assessment of needs, and a plan. They detail how the application of these principles resulted in the merger of two not-for-profit, religious hospitals in Ohio, a move that allowed the institutions to continue their social mission yet remain financially viable.
Destabilization: it's everywhere and all at once.
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