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C M Rotello

Publications and source records attributed to C M Rotello.

4 recordsLinked to original sources

Integrating text and pictorial information: eye movements when looking at print advertisements.

Viewers looked at print advertisements as their eye movements were recorded. Half of them were told to pay special attention to car ads, and the other half were told to pay special attention to skin-care ads. Viewers tended to spend more time looking at the text than the picture part of the ad, though they did spend more time looking at the type of ad they were instructed to pay attention to. Fixation durations and saccade lengths were both longer on the picture part of the ad than the text, but more fixations were made on the text regions. Viewers did not alternate fixations between the text and picture part of the ad, but they tended to read the large print, then the smaller print, and then they looked at the picture (although some viewers did an initial cursory scan of the picture). Implications for (a) how viewers integrate pictorial and textual information and (b) applied research and advertisement development are discussed.

Adult↗

Associative recognition: a case of recall-to-reject processing.

Two-process accounts of recognition memory assume that memory judgments are based on both a rapidly available familiarity-based process and a slower, more accurate, recall-based mechanism. Past experiments on the time course of item recognition have not supported the recall-to-reject account of the second process, in which the retrieval of an old item is used to reject a similar foil (Rotello & Heit, 1999). In three new experiments, using analyses similar to those of Rotello and Heit, we found robust evidence for recall-to-reject processing in associative recognition, for word pairs, and for list-discrimination judgments. Put together, these results have implications for two-process accounts of recognition.

Adult↗

Memory characteristics of recently imagined events and real events experienced previously.

In two experiments, we evaluated the memory characteristics of real and imagined events as they changed over time. Memories of real events were richer than memories of imagined events, and memories of recent events were richer than of events from a week earlier. These differences interacted such that memories of real events performed in week 1 were very similar to memories of events that were imagined in week 2. Source monitoring was tested and implications for the repressed or recovered memory debate are considered.

Adolescent↗

Metacognition and memory for nonoccurrence.

A familiar hypothesis about the recognition of distractor items as "new" is that it depends heavily on a metacognitive strategy in which the memorability or salience of the distractor is evaluated: if the item was deemed salient or memorable and yet no memory trace for it can be found, then it must not have been studied (e.g. Strack & Bless, 1994). In four experiments, no evidence was found to support this metamemory hypothesis. Experiments 1a, 1b, and 2 demonstrated that the judged salience of the stimuli did not predict participants' recognition judgements for distractors. In Experiments 3a and 3b, instructional manipulations designed to affect the ostensible metacognitive process failed to affect the recognition judgements. Finally, Experiment 4 indicated that confidence judgements do not support the predictions of the metamemory hypothesis.

Adult↗