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D D Pointer

Publications and source records attributed to D D Pointer.

51 records · Page 3Linked to original sources
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The "new age" CEO.

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Health Facility Administrators↗
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Responding to the challenges of the new healthcare marketplace: organizing for creativity and innovation.

The health services industry is undergoing a revolution. Changing reimbursement and competitive dynamics are creating new incentives and constraints that demand different organizational responses. To survive, let alone thrive, health service organizations must enhance their level of creativity and innovation. This article describes the process of creativity and innovation, discusses barriers that impede the development of new services and products, and explores strategies for enhancing the creative and innovative potential of these organizations. Health service organizations that effectively and efficiently manage the generation and development of new ideas will have a significant competitive edge in the years to come. Organizational creativity and innovation will become the new "high ground" in the health services industry.

Capital Financing↗
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Pricing strategy and tactics in the new hospital marketplace.

This article integrates and applies work in the general business literature to the design and execution of pricing decisions in hospitals. First, the emergence of pricing as an important function in hospitals is discussed. Second, four distinctly different strategies that can be employed by hospitals to price their offerings are described. Third, a variety of different pricing tactics, and their situational assets and liabilities, are reviewed. The article concludes with a series of recommendations for designing pricing strategies and tactics in the new health care marketplace.

Costs and Cost Analysis↗