Biomedical subjects

G D Harrell

Publications and source records attributed to G D Harrell.

2 recordsLinked to original sources

PubMed1987

Planning evolution in hospital management.

In today's competitive health care market, hospitals are adopting more sophisticated and aggressive planning systems. The development of hospital planning can be visualized as an evolutionary progression from financially based systems to advanced systems of strategic analysis. This article offers a prescriptive model that hospital administrators can use to assess their organization's planning capabilities and move along the path to more effective planning.

Financial Management, Hospital↗

PubMed1985

Marketing ambulatory care to women: a segmentation approach.

Although significant changes are occurring in health care delivery, in many instances the new offerings are not based on a clear understanding of market segments being served. This exploratory study suggests that important differences may exist among women with regard to health care selection. Five major women's segments are identified for consideration by health care executives in developing marketing strategies. Additional research is suggested to confirm this segmentation hypothesis, validate segmental differences and quantify the findings.

Ambulatory Care↗