Biomedical subjects
Publications and source records attributed to G E Burton.
This study finds that more and more medical doctors are advertising their services and changing their opinions of that advertising., Overall, consumers still have a more positive attitude toward doctor advertising than do the doctors. Within the medical ranks, specialized dentists reflect a more positive attitude toward the advertising of their services than other practicing doctors.
A survey of health care institution administrators and consumers finds that the former give significantly more positive approval to their advertising than their consumers do. In fact, the latter perceive medical advertising to be rather unprofessional. Among the administrators, more positive attitudes toward their advertising is projected by those who have used advertising in the past and by female administrators.
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Explore the source record for details and available documents.
Explore the source record for details and available documents.
Explore the source record for details and available documents.
Much has been written about the role conflict, job tension, and high turnover among hospital employees. There is no doubt that the healthcare environment provides a complex and frustrating working climate for the most dedicated professional employee, and the cost of absenteeism and turnover is a serious problem for healthcare administrators. This report reviews a one-year intervention project at a major western hospital that utilized the Quality Circle process to improve employee withdrawal precursors and behavior.
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