Biomedical subjects

Gail Tom

Publications and source records attributed to Gail Tom.

3 recordsLinked to original sources

PubMed2006

The role of overt head movement and attention in persuasion.

This study examined the effect of overt head movement on attitudes toward a product. In a headphones test, participants were required to listen to music and to either nod or shake their heads. Some participants listened to a CD of music; other participants listened to a CD of the same music and a persuasive message about the headphones. Overt head movement affected participants' product choice and price perception when they were presented with the music and a persuasive message. The findings are interpreted to suggest that head movement can be instrumental in participants' product evaluation if the head movement is directed or focused on the attitude object.

Adult↗

PubMed2005

Body image, relationships, and time.

The cultural standard of an impossible-to-attain ideal body image has been blamed for a plethora of psychological ills, from low self-esteem to eating disorders. In this study, the authors investigated the importance of current body image dissatisfaction compared with the ideal for married couples and for single people. The results indicated that although body image dissatisfaction exists in both married and single people, this discrepancy is of significantly less importance to married couples. The importance of long-lasting, satisfying relationships decreases the importance of body dissatisfaction and mitigates the impact of unrealistic ideal body image.

Adolescent↗

PubMed2004

The endowment-institutional affinity effect.

The endowment effect occurs when ownership of a good leads consumers to value the good more than its market value. Students who were given College of Business Administration insignia mugs to keep valued them significantly more than students who were given the same mugs to examine and return (nonendowment condition). The endowment effect also occurred for plain white mugs. Students who were given plain white mugs to keep valued them more than students who were given the same mugs to examine and return. Ownership of insignia mugs not only resulted in the endowment effect but also resulted in an institutional affinity effect: Students provided higher satisfaction ratings with the College of Business Administration than did students endowed with plain white mugs and students in nonendowed conditions. This study demonstrates the impact of the endowment effect on institutional affinity for insignia goods. However, the tandem endowment-affinity effect occurs at the attitude formation stage, not when an attitude has already been formed.

Attitude↗