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Geoffrey A Moore

Publications and source records attributed to Geoffrey A Moore.

4 recordsLinked to original sources

Strategy and your stronger hand.

There are two kinds of businesses in the world, says the author. Knowing what they are--and which one your company is--will guide you to the right strategic moves. One kind includes businesses that compete on a complex-systems model. These companies have large enterprises as their primary customers. They seek to grow a customer base in the thousands, with no more than a handful of transactions per customer per year (indeed, in some years there may be none), and the average price per transaction ranges from six to seven figures. In this model, 1,000 enterprises each paying dollar 1 million per year would generate dollar 1 billion in annual revenue. The other kind of business competes on a volume-operations model. Here, vendors seek to acquire millions of customers, with tens or even hundreds of transactions per customer per year, at an average price of relatively few dollars per transaction. Under this model, it would take 10 million customers each spending dollar 8 per month to generate nearly dollar 1 billion in revenue. An examination of both models shows that they could not be further apart in their approach to every step along the classic value chain. The problem, though, is that companies in one camp often attempt to create new value by venturing into the other. In doing so, they fail to realize how their managerial habits have been shaped by the model they've grown up with. By analogy, they have a "handedness"--the equivalent of a person's right- or left-hand dominance--that makes them as adroit in one mode as they are awkward in the other. Unless you are in an industry whose structure forces you to attempt ambidexterity (in which case, special efforts are required to manage the inevitable dropped balls), you'll be far more successful making moves that favor your stronger hand.

Commerce↗

Discrimination of the fundamental frequency of complex tones with fixed and shifting spectral envelopes by normally hearing and hearing-impaired subjects.

Difference limens for the fundamental frequency (F0) of complex tones (DLCs) were measured for four normally hearing subjects and three subjects with cochlear hearing loss. The nominal F0 was 100, 200 or 400 Hz. The two tones to be compared contained either low resolved harmonics (RES), harmonics with intermediate resolvability (INT) or high unresolved harmonics (UNRES). For one set of stimuli (fixed harmonics, FH), the tones to be compared contained three harmonics of fixed number, so the changes in F0 were associated with spectral cues. For a second set of stimuli (Shaped), spectral cues were minimized by filtering stimuli through a fixed passband. For the INT and UNRES conditions, the excitation patterns evoked by the Shaped stimuli hardly changed when F0 was altered. To prevent subjects from comparing the frequencies of individual harmonics in the RES condition, subjects were required to detect F0 differences between two tones with non-overlapping harmonics. It was not possible to obtain repeatable results for the hearing-impaired subjects in this condition. The normally hearing subjects had smaller DLCs for the FH than for the Shaped stimuli for the RES condition, and the UNRES condition at the two higher F0s. However, DLCs were similar for the FH and Shaped stimuli for the INT condition and the UNRES condition at the 100-Hz F0, suggesting that spectral cues were not used in these conditions. Except for one subject with F0=400 Hz, the hearing-impaired subjects had smaller DLCs for the FH than for the Shaped stimuli, for both INT and UNRES conditions (although the difference was small for F0=200 Hz in the UNRES condition), suggesting that they used spectral cues for the FH stimuli. For the Shaped stimuli, DLCs were similar in the INT and UNRES conditions for the hearing-impaired subjects, but were smaller in the INT than the RES condition for the normally hearing subjects. We suggest that, in the INT condition with Shaped stimuli, normally hearing subjects used temporal fine structure cues to perform the task. The hearing-impaired subjects appeared to use only temporal envelope cues.

Acoustic Stimulation↗

Perception of the low pitch of frequency-shifted complexes.

When all of the components in a harmonic complex tone are shifted in frequency by delta f, the pitch of the complex shifts roughly in proportion to delta f. For tones with a small number of components, the shift is usually somewhat larger than predicted from pitch theories, which has been attributed to the influence of combination tones [Smoorenburg, J. Acoust. Soc. Am. 48, 924-941 (1970)]. Experiment 1 assessed whether combination tones influence the pitch of complex tones with more than five harmonics, by using noise to mask the combination tones. The matching stimulus was a harmonic complex. Test complexes were bandpass filtered with passbands centered on harmonic numbers 5 (resolved), 11 (intermediate), or 16 (unresolved) and fundamental frequencies (FOs) were 100, 200, or 400 Hz. For the intermediate and unresolved conditions, the matching stimuli were filtered with the same passband to minimize differences in the excitation patterns of the test and matching stimuli. For the resolved condition, the matching stimulus had a passband centered above that of the test stimulus, to avoid common partials. For resolved and intermediate conditions, pitch shifts were observed that could generally be predicted from the frequencies of the partials. The shifts were unaffected by addition of noise to mask combination tones. For the unresolved condition, no pitch shift was observed, which suggests that pitch is not based on temporal fine structure for stimuli containing only high unresolved harmonics. Experiment 2 used three-component complexes resembling those of Schouten [J. Acoust. Soc. Am. 34, 1418-1424 (1962)]. Nominal harmonic numbers were 3, 4, 5 (resolved), 8, 9, 10 (intermediate), or 13, 14, 15 (unresolved) and F0s were 50, 100, 200, or 400 Hz. Clear shifts in the matches were found for all conditions, including unresolved. For the latter, subjects may have matched the "center of gravity" of the excitation patterns of the test and matching stimuli.

Adult↗

Darwin and the demon: innovating within established enterprises.

As commercial processes commoditize in a developed economy, they are outsourced or transferred offshore, leaving onshore companies with unrelenting, Darwinian pressure to come up with the next wave of innovation. But innovation is a broad term. There are many types, from the ballyhooed disruptive innovation to more mundane forms such as process and experiential, which might involve, respectively, doing such things as streamlining the supply chain and delighting customers with small modifications of products. Many executives find it hard to decide which kind to focus on. The best way to choose is to consider the phases of a market's life span. In a market's earliest phase, a new technology attracts enthusiasts and visionaries. Eventually, the market reaches the Main Street section of its life, when growth slows, flattens, and finally subsides. Different types of innovation produce more bang for the buck at different points in the life cycle. Disruptive innovation, for example, is rewarded most during the earliest phase. Once the life cycle advances to Main Street, however, the marketplace is no longer willing to yield the revenue or margin gains necessary to fund that type of innovation, so other forms, including process and experiential, yield better returns. But attempts to change the company's direction are often thwarted by the inertia that success creates. To overcome the inertia demon, managers must introduce new types of innovation while aggressively extracting resources from legacy processes and organizations. By running the two efforts in parallel, they can defeat the demon and renew the company.

Commerce↗