And now a word from our sponsor.
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Group Practice↗
Biomedical subjects
George Miaoulis
Publications and source records attributed to George Miaoulis.
Focus on satisfaction. Using patient focus groups.
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Focus Groups↗
Say cheese. Photo mapping lets you see your practice as patients do.
Photo mapping--creating a photographic map of all parts' of the practice that your patients see--helps physicians and staff view their practice through the patients' eyes--literally the patient focus. Once this happens, a group can more easily make changes that can improve patient satisfaction.
Group Practice↗
Service vs. satisfaction. The key to a competitive edge.
Understanding the difference between patient service and satisfaction can provide any medical practice with the competitive advantage to retain existing patients and attract new ones.
Economic Competition↗
Medical practice branding using cable television.
Genesis Medical Associates is an independent primary care practice in the suburbs of Pittsburgh. Given competitive pressures, a member of the physician leadership began thinking about the need for the practice to develop an "identity and awareness" program to set the practice apart from the competition. The idea for branding the campaign began when Dr. Rob Potter, Jr., was attending a Pittsburgh Pirates baseball game and a fan said to him, "You're that doctor I see on television" in the nursing home commercial. Triggered by this experience, Potter saw the opportunity to develop an awareness and identity campaign for Genesis. In this article we share the reasons for, the steps taken, and initial results in developing a medical practice branding strategy.
Humans↗