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Biomedical subjects

J A Schaffer

Publications and source records attributed to J A Schaffer.

4 recordsLinked to original sources
PubMed1990

Developing hospital identity manuals: a reference tool for illustrators.

Because of an increase in hospital marketing efforts, medical illustrators may be asked to assist in developing and implementing hospital identity manuals, which specify the graphic standards for visual communications media. A checklist survey of existing identity manuals and a literature review were conducted by one of the authors, a medical illustrator, to help her to develop a manual for her hospital employer. This article documents the literature review, the study, and the identity manual development, and presents recommendations to help other medical illustrators who might become involved in similar assignments.

Hospitals↗
PubMed1986

Assessing survey research literature in the Journal of Biocommunication.

Recent survey research has often been used to study trends and developments in biomedical communication. Guidelines for conducting effective surveys are presented and followed by content analysis of 14 survey research reports published in the Journal of Biocommunication from 1980 through 1984 which revealed strengths and weaknesses. In general, information about survey purpose, population identification, analysis and conclusions was reported well, and information about sampling techniques, instrument design and data collection methods was inadequate. Recommendations are presented for future survey research.

Communication↗