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Biomedical subjects

J E Brody

Publications and source records attributed to J E Brody.

5 recordsLinked to original sources
PubMed1999

Communicating cancer risk in print journalism.

The current barrage of information about real and potential cancer risks has created undue fears and misplaced concerns about cancer hazards faced by Americans. Most members of the general public are far more worried about minuscule, hypothetical risks presented by environmental contaminants than about the far greater well-established hazards that they inflict on themselves, for example, through smoking, dietary imbalance, and inactivity. It is the job of the print media to help set the record straight and to help place in perspective the myriad cancer risks that are aired almost weekly in 30-second radio and television broadcasts.

Communication↗
PubMed1992

Communicating cancer-prevention information.

The message to the public regarding cancer prevention should emphasize moderation and evolutionary change in living habits rather than revolutions and focus on total life-style not just individual factors. It is essential to keep people focused on the modifiable factors that can really make a difference. Currently, people worry about minutiae, ie, possible substances in the environment that might cause some cancers, rather than the main, more clearly defined factors, eg, smoking, diet, and sedentary living. The media must play a major role in cancer prevention, assisted by rational, clear-speaking professionals.

Communication↗