PubMed Health⌕ Search

Biomedical subjects

J Hornik

Publications and source records attributed to J Hornik.

8 recordsLinked to original sources
PubMed1990

Time preference, psychographics, and smoking behavior.

Following the lead of recent independent economic and consumer behavior theories in health behavior, the author investigates the link between three sets of variables and smoking status and intensity. Data from a nationwide survey show that consumer psychographic dimensions provide more meaningful and valid predictors of smoking intensity than consumer time preference and demographic characteristics. The time preference measures show that smoking decisions also involve economic-like choices. The three sets of predictive variables were able to discriminate smoking status (smokers, nonsmokers, and ex-smokers). Implications for public policy makers are discussed.

Evaluation Studies as Topic↗
PubMedDate not supplied

Comparison of three inducement techniques to improve compliance in a health survey conducted by telephone.

The use of telephone interviews for epidemiologic and public health studies has increased in recent years. Since telephone surveys are susceptible to lower response rates than personal interviews, several attempts have been reported to increase respondents' compliance using various precontact procedures. This investigation evaluates the comparative effectiveness of three techniques to enhance compliance with a relatively long telephone interview on epidemiologic topics. The theoretical and practical applications in the domain of telephone surveys of two techniques, the foot-in-the-door and the low ball, commonly considered nonpressure techniques, are discussed. A newly suggested, combined compliance procedure is also introduced and tested. Results show that compliance was greater for the new method when compared with each of the other two methods. Moreover, each of the three methods outperformed a control condition. The theoretical models developed to devise and explain the new techniques received empirical support in a public health survey employing 335 adult residents of Tel Aviv, Israel, in May 1988.

Adult↗