Biomedical subjects
Publications and source records attributed to J I Pfister.
The objective of a marketing program is to enhance knowledge and perceived desirability of a laser service, thereby improving profitability. Among the 15 tools that make up an effective marketing program are researching the market, identifying an appropriate niche, developing a marketing plan, using publications and advertising, and generating public relations.
Perioperative nursing care for patients undergoing laser procedures must reflect the six-step nursing process of assessment, diagnosis, outcome identification, planning, implementation, and evaluation. Recommended practices, guidelines, and institutional policies and procedures offer additional guidance for an optimal level of practice by nurses involved with patients having laser procedures.