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Biomedical subjects

J Notter

Publications and source records attributed to J Notter.

10 recordsLinked to original sources

Marketing: Part 4 of 4. Using quality assurance to promote the generic role.

Unless customers--purchasers, providers and the public--can identify the benefits of the health visiting service they are unlikely to see it as a priority provision, warns Joy Notter. In the fourth and final article in this series, she examines the role of quality and quality assurance in a marketing strategy to sell health visiting services.

Attitude to Health↗

Marketing specialist practice to managers and purchasers.

Specialist nurses need to find a way of describing their practice that leaves managers and purchasers in no doubt about the level of service they offer and the contribution they make to the provision of high-quality care. This article suggests how they might market their expertise.

Contract Services↗