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Biomedical subjects

J W Busbin

Publications and source records attributed to J W Busbin.

8 recordsLinked to original sources
PubMed1995

Variations in mature market consumer behavior within a health care product: implications for marketing strategy.

America is undergoing a profound age shift in its demographic make-up with people 55 and over comprising an increasing proportion of the population. Marketers may need to increase their response rate to this shift, especially in refining the application of marketing theory and practice to older age consumers. To this end, a survey of older couple buying behavior for health insurance coverage is reported here. Results clarify evaluative criteria and the viability of multiple market segmentation for health care coverage among older consumers as couples. Commentary on the efficacy of present health coverage marketing programs is provided.

Age Factors↗
PubMed1994

The utilization of employee wellness programs by government, business and industry: a strategic evaluation.

This study ascertains the extent of use of employee wellness programs by a cross section of organizations in the United States. Nearly one-thousand organizational personnel professionals responded to a mail survey asking if their organization provided specific wellness services within five areas: (1) incentive programs, (2) exercise and fitness programs, (3) health screening and prevention, (4) nutritional aid, and (5) educational programs. Organizations were then categorized using Standard Industrial Classification (SIC) codes. The results are strategically valuable to both users and providers of wellness products, providing bench-mark data which: (1) allows comparisons of wellness offerings among similar organizations and across organizational types, and (2) provides product development and segmentation guidance to hospitals and other providers of wellness products.

Efficiency, Organizational↗
PubMed1992

Employee decision making and the successful marketing of hospital wellness products.

Hospitals are beginning to pursue employee wellness services as a promising diversification opportunity. However, a marketing concept approach to new product development may be needed for hospitals to compete and succeed in this unique product area. A model of employee decision making relative to wellness offerings is presented here. The model can serve as a fundamental starting point in hospitals' adoption of a marketing concept approach to developing products for the employee wellness market.

Decision Making↗
PubMed1991

Wellness and prevention programs as internal marketing programs for hospitals: the current status.

Employee wellness programs are demonstrating promise in helping abate America's health care cost crisis. It also would appear natural for hospitals to play a leadership role in the important development of this new product category in health care marketing. By offering Health Care Programs to employees, hospitals could develop and improve several offerings. This study investigates the nature of the problem and extent of employee wellness leadership provided by hospitals as compared to 900 other companies and organizations representative of American industry. Hospitals may provide the appearance of leadership through volume of services offered but may falter in the reasoning behind such services and financial commitments for further development.

Employee Incentive Plans↗
PubMed1990

Market evolutions in health care and the emergence of employee wellness as a new product category.

Over the next decade employee wellness could grow to be the dominant specialty product in the health care industry. A number of market evolutions, both on the provider side (hospitals) and the receiver side (companies), have influenced this emergence of employee wellness as a substantial new product category. The product category is in the formative stages and in need of marketing contributions; this paper presents the origins of employee wellness as prerequisite information.

Health Promotion↗
PubMed1990

In search of the "well-being" company--1989.

This article presents the findings of a survey of over 900 organizations concerning their offerings of physical fitness, health assessment, nutritional aids, and health education for their employees. The relationship of several organization demographics is discussed.

Evaluation Studies as Topic↗
PubMed1990

Employee wellness programs: a strategy for increasing participation.

Employee wellness programs can bring dramatic reductions in organizational health insurance premiums. However, employee participation in such programs is voluntary and averages only about 20% within sponsoring companies. Higher participation rates could be achieved by using a marketing approach. The authors illustrate a consumer-oriented marketing approach that examines the influences on employees' decisions to participate in employee wellness programs.

Community Participation↗