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Biomedical subjects

Judith D Botvin

Publications and source records attributed to Judith D Botvin.

At least 19 recordsLinked to original sources
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Popular honorees, classic appeal contribute to fund raising success. UPHC leadership dinner grows every year.

University of Pittsburgh Cancer Institute ran its ninth annual Leadership Dinner with record-high results: $522,115. Every year, invitations use a traditional design incorporating the university's venerable 1787 logo. The event receives a boost from an internal awards event for hospital staffers, held the day prior to the dinner. In the two past years, the dinner was recognized by the Pittsburgh Post-Gazette as the "Best Awards Dinner" in the area.

Academies and Institutes↗
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Affinity program raises awareness of Greenwich hospital geriatric center.

In Greenwich, Conn., Greenwich Hospital uses an affinity program called GENERATIONS to help market its Geriatric Health and Resource Center. The program has attracted 4,000 members since opening in October 1999. They are drawn to an array of discount offers, frequent educational programs, and sponsored trips and activities.

Advertising↗
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You don't have to be an artist. Foundation for Hospital Art provides projects that work.

Wolfson's Children's Hospital in Jacksonville, Fla., and Cardinal Glennon Children's Hospital in St. Louis, were participants in PaintFest, a program by the Foundation for Hospital Art to provide colorful, soothing artwork for hospitals. More than 500 hospitals have participated since the Foundation began in 1984. Seasoned veterans express amazement at the overwhelming reaction by news media.

Art↗
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Phoenix Children's Hospital expands to meet rapid growth. This Cinderella story has a happy ending.

The need for a children's hospital has grown quickly, along with the rapid rate of growth of the city of Phoenix. When Phoenix Children's Hospital outgrew its existing space, it built a new facility--which is now one of the 10 largest children's hospitals in the U.S. A variety of media and events was used to invite community-wide participation in the development of the project, which opened officially in April.

Advertising↗
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Dramatic print ads raise awareness. NorthEast Medical Center's breast health campaign.

NorthEast Medical Center, a 457-bed independent hospital in Concord, N.C., found itself increasingly in competition with hospitals in neighboring Charlottesville. It changed from an emphasis on media relations and public relations to an advertising mode, beginning with a multimedia breast health campaign last October for Breast Health Month. The attention-grabbing visuals were adapted from the print ads and used as in-house posters to encourage employee participation in the breast screening program.

Adult↗
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The 'Adventist advantage'. Glendale Adventist Medical Center distinguishes itself.

Glendale Adventist Medical Center, Glendale, Calif., adopted an image-building campaign to differentiate the 450-bed hospital from its neighbors. This included the headline "Adventist Advantage," used in a series of sophisticated ads, printed in gold. In all their efforts, marketers consider the sensibilities of the sizable Armenian, Korean, Hispanic and Chinese populations.

Advertising↗
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People are the focus of Deaconess. Image campaign also aims at recruiting staff.

Deaconess Hospital in Evansville, Ind., is recruiting hospital personnel in a campaign that also addresses the general public. Started in March 2001, the campaign consists of outdoor billboards, print ads, and radio and TV spots. All emphasize Deaconess workers and their ability to make a difference.

Hospitals, Community↗
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Hospital's history is 'on the books'. Anne Arundel Medical Center celebrates its centennial.

Anne Arundel Medical Center, Annapolis, Md., celebrated its 100th anniversary with a history book, called "A Century of Caring"--an updated version of its 90th anniversary book. The text and photos of the book provided the material for an exhibit and a video to be seen at the medical center's Centennial Gala, at which 10 hospital pioneers were honored.

History, 19th Century↗
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Ohio's Parma Community General Hospital celebrates 40 years. Independence, growth featured as themes.

Parma Community General Hospital in Parma, Ohio, is called "the only successful independent community hospital in Cuyahoga County." It celebrated its 40th anniversary in 2001 by touting impressive statistics, such as growing to 339 beds now from 200 beds in 1962. Events to celebrate the anniversary included an employee celebration, the opening of a residential hospice center and a community prayer breakfast.

Anniversaries and Special Events↗
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UMMC recruitment plan succeeds. Multi-disciplinary approach aligned to overall marketing strategy.

At the University of Maryland Medical Center (UMMC), Baltimore, a team of marketing, human resources and patient care services departments staffers worked on a campaign to recruit staff members. They created a successful campaign that exceeded by 12% the four-month goal for new hires. Reportedly, the program has had lasting momentum and has helped to enhance the image of UMMC. Incidentally, the campaign also won peer recognition for its creators.

Academic Medical Centers↗
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The 'first' instead of the 'oldest'. St. John's Riverside, in Yonkers, N.Y., markets its history.

St. John's Riverside Hospital, Yonkers, N.Y., built an integrated campaign upon its long history. Using billboards, print ads, bus shelters, radio and TV it touted its 130-plus years and its long history of firsts. Its integrated campaign proclaimed these "firsts." It specifically targeted its marketing to middle to upper-middle income residents of the surrounding area, particularly females between ages 25 and 54.

Adult↗
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These reports focus on the 'people' side of healthcare. Designers find effective ways to portray the human angle.

Because we received so many entries in the "healthcare system" category, judges agreed to divide the category in half according to the total budget as stated on the entry form. First place winner is Baptist Health South Florida, Coral Gables, Fla. Second is Alegent Health, Omaha, Neb. A tie was declared for third place, with the honors going to Spectrum Health, Grand Rapids, Mich.; and Stamford Health System, Stamford, Conn.

Annual Reports as Topic↗