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Biomedical subjects

Judith D Botvin

Publications and source records attributed to Judith D Botvin.

At least 55 records · Page 3Linked to original sources
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Saint Francis adapts women's cardiac risk campaign for Missouri.

Saint Francis Medical Center, Cape Girardeau, Mo., became the first hospital in Missouri to promote the VHA national initiative, Women's HeartAdvantage. Marketers incorporated Women's HeartAdvantage materials into the broader marketing plan for the Saint Francis Heart Institute. Using both traditional and innovative media, they're spreading the word that heart disease is woman's greatest health risk.

Community-Institutional Relations↗
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Carroll County 'fulfills the promise'. Employee participation gives effort a major boost.

A five-year expansion plan at Carroll County General Hospital, Westminster, Md., will include an expanded emergency room, a five story inpatient tower and an inpatient hospice home. The fundraising campaign started with efforts to raise $8 million among the hospital's 1,300 employees as well as volunteers and community members. Planners attribute the "incredible results" to employee participation.

Financing, Construction↗
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Beebe reaches 'summer friends'. Temporary residents of the Delaware shore are valued resource.

Nearly half the residents in the shore area surrounding Beebe Medical Center, Lewes, Del., live there part-time. This year, the Beebe Medical Foundation initiated a campaign to familiarize these "summer friends" with the hospital's services and its need for financial support. Marketers developed a package of gifts and specially-designed print materials for foundation members to distribute personally.

Community-Institutional Relations↗
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Robert Wood Johnson University Hospital, Amery Regional honored.

Robert Wood Johnson University Hospital, New Brunswick, N.J., is honored for a distinctive foundation report. Amery Regional Medical Center, Amery, Wis., also receives honorable mention for its outstanding report in the Community Hospital category.

Annual Reports as Topic↗
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Baptist Memorial addresses national shortage of emergency room space. Campaign by Memphis, Tenn., system points to minor med facilities.

At Baptist Memorial Health Care, Memphis, Tenn., patients expressed some discontent with emergency room procedures. Baptist's public relations team addressed issue, along with the national crisis in emergency room overcrowding. They developed a public service campaign to help the public make correct choices. The campaign also included an education program about St. Mary's ER procedures and the development of a specialized ER volunteer corps, all aimed at having positive long-term results.

Choice Behavior↗
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Cardiac wellness program expands with new name and new sponsors. Doctors of Our Lady of Lourdes, St. Mary cook heart-healthy foods.

St. Mary Medical Center, Langhorne, Pa., teams up with Lourdes Medical Center, Camden, N.J., in a cardiac awareness campaign focusing on healthful cooking. "HeadsUp on Heart Disease" is a newly trademarked name for a program that has expanded since its creation in 2003. It features a booklet of recipes, health tips and coupons from a number of advertisers. Thanks to sponsorship by healthy food product lines and Mastercard, those creating the project expect it to break even.

Cardiology Service, Hospital↗