Users divided? Exploring the gender gap in Internet use.
Many believe that males and females use and regard computer technology differently. Males are generally assumed to be more comfortable with, more adaptable to, and less anxious with computer technology. The same biases are now being applied specifically to Internet technology. Based on research showing that men prefer to use the Internet for information gathering and entertainment, while women prefer to use the Internet for interpersonal communication, this study examined the effects of Internet use when both males and females engaged in the same activity. Participants engaged in synchronous, dyadic chat sessions, and changes in repeated measures of loneliness, depression, self-esteem, and perceived social support were tracked over time. Although previous studies have concluded not only that males and females differ in their computer cognitions and attitudes, but also that they differ in the types of applications they pursue online, no gender differences were found in the present study.