[Health and the mass media].
Since the end of last century, due to the diffusion of certain--mostly contagious--diseases, the problem of communicating health issues to the public has emerged as crucial within the context of health care and prevention. The development of mass communication technologies, together with the transformation occured in the sphere of health attitudes and behaviours, have made this problem even more urgent. The plurality of messages and communication agents present the different media and more or less directly related to health has become so high as to discourage the adoption of simplified communication models--linear, unidirectional models--traditionally employed to understand such phenomenon.
Health↗