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Biomedical subjects

M C Jaklevic

Publications and source records attributed to M C Jaklevic.

At least 307 records · Page 17Linked to original sources
PubMed1996

Healthcare ads getting aggressive.

Contrary to some expectations that managed care would negate consumer advertising, it has instead increased competition in many markets, forcing providers to sell themselves more aggressively. Some hospitals' marketing strategies have competitors crying foul.

Advertising↗
PubMed1996

1996 up & comers. Strategies for success.

They're bright, focused and aggressive. They're on a mission to improve the quality of America's healthcare provider organizations. They're MODERN HEALTHCARE's 1996 Up & Comers, a dozen healthcare professionals 40 and younger who are in the vanguard of the next generation.

Administrative Personnel↗
PubMed1996

Branding time at Columbia.

This week Columbia/HCA Healthcare Corp. introduces a national advertising blitz believed to be the largest ever by a healthcare provider. The hospital giant wants to instill its brand name in the American lexicon, and it's willing to spend millions to do so.

Hospitals, Proprietary↗