Biomedical subjects

M E Kiener

Publications and source records attributed to M E Kiener.

2 recordsLinked to original sources

PubMed1989

Market segmentation and positioning: matching creativity with fiscal responsibility.

This paper describes an approach to continuing professional education (CPE) program development in nursing within a university environment that utilizes the concepts of market segmentation and positioning. Use of these strategies enables the academic CPE enterprise to move beyond traditional needs assessment practices to create more successful and better-managed CPE programs.

Education, Continuing↗

PubMedDate not supplied

What happens to learning when the workshop is over?

This article presents findings from a study conducted to identify factors that facilitate and hinder the process by which professionals incorporate learning into practice. While a majority of learners identified their new knowledge as a facilitative factor for the incorporation process, nearly a third acknowledged that a knowledge deficit or the task's complexity would hinder the incorporation process. References to administrative support more frequently identified hindrances rather than facilitators.

Attitude of Health Personnel↗