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Biomedical subjects

M L Dean

Publications and source records attributed to M L Dean.

2 recordsLinked to original sources

Presentation order effects in product taste tests.

Presentation order in paired-comparison testing was varied to measure the impact of primacy versus recency effects on consumer product evaluations. Overall preference and product rating scores were gathered for 1196 male and female Ss aged 13--49 years in two consumer research studies covering 11 taste tests. First position preference bias characterized the findings, lending support to the attention decrement hypothesis or a suggested palate desensitization effect on subsequent taste trial behavior.

Choice Behavior↗

Should psychic studies be included in psychiatric education? An opinion survey.

The authors received 228 response to a questionnaire on psychic phenomena mailed to professors and residents in psychiatry, other medical faculty, and deans of medical schools. Fifty-eight percent of the respondents believed that an understanding of psychic phenomena is important to future graduates of psychiatry, and 44% believed that psychic factors are important in the healing process. The authors believe that including psychic studies in psychiatric education would attract more medical students to psychiatry.

Attitude of Health Personnel↗