Biomedical subjects

M R Banaji

Publications and source records attributed to M R Banaji.

9 recordsLinked to original sources

PubMed2001

Implicit attitude measures: consistency, stability, and convergent validity.

In recent years, several techniques have been developed to measure implicit social cognition. Despite their increased use, little attention has been devoted to their reliability and validity. This article undertakes a direct assessment of the interitem consistency, stability, and convergent validity of some implicit attitude measures. Attitudes toward blacks and whites were measured on four separate occasions, each 2 weeks apart, using three relatively implicit measures (response-window evaluative priming, the Implicit Association Test, and the response-window Implicit Association Test) and one explicit measure (Modern Racism Scale). After correcting for interitem inconsistency with latent variable analyses, we found that (a) stability indices improved and (b) implicit measures were substantially correlated with each other, forming a single latent factor. The psychometric properties of response-latency implicit measures have greater integrity than recently suggested.

Adult↗

PubMed2000

Mood and heuristics: the influence of happy and sad states on sensitivity and bias in stereotyping.

The influence of mood states on the propensity to use heuristics as expressed in stereotypes was examined using signal detection statistics. Participants experienced happy, neutral, or sad moods and "remembered" whether names connoting race (African American, European American) belonged to social categories (criminal, politician, basketball player). Positive mood increased reliance on heuristics, indexed by higher false identification of members of stereotyped groups. Positive mood lowered sensitivity (d'), even among relative experts, and shifted bias (beta) or criterion to be more lenient for stereotypical names. In contrast, sad mood did not disrupt sensitivity and, in fact, revealed the use of a stricter criterion compared with baseline mood. Results support theories that characterize happy mood as a mental state that predisposes reliance on heuristics and sad mood as dampening such reliance.

Adult↗

PubMed2000

Performance on indirect measures of race evaluation predicts amygdala activation.

We used fMRI to explore the neural substrates involved in the unconscious evaluation of Black and White social groups. Specifically, we focused on the amygdala, a subcortical structure known to play a role in emotional learning and evaluation. In Experiment 1, White American subjects observed faces of unfamiliar Black and White males. The strength of amygdala activation to Black-versus-White faces was correlated with two indirect (unconscious) measures of race evaluation (Implicit Association Test [IAT] and potentiated startle), but not with the direct (conscious) expression of race attitudes. In Experiment 2, these patterns were not obtained when the stimulus faces belonged to familiar and positively regarded Black and White individuals. Together, these results suggest that amygdala and behavioral responses to Black-versus-White faces in White subjects reflect cultural evaluations of social groups modified by individual experience.

Black or African American↗

PubMed1999

When fair is foul and foul is fair: reverse priming in automatic evaluation.

Responses to information were facilitated by the rapid prior presentation of evaluatively congruent material. This fundamental discovery (R. H. Fazio, D. M. Sanbonmatsu, M. C. Powell, & F. R. Kardes, 1986) marked a breakthrough in research on automatic information processing by demonstrating that evaluative meaning is grasped without conscious control. Experiments employing a word naming task provided stringent tests of the automaticity of evaluation and found support for it. More strikingly, a previously unobserved reversal of these effects (i.e., slower responses to evaluatively matched rather than mismatched items) was found when primes were evaluatively extreme. Procedural variances across 6 experiments revealed that the reverse priming effect was highly robust. This discovery is analogous to demonstrations of contrast effects in controlled judgments. It is theorized that the reverse priming effect reflects an automatic correction for the biasing influence of the prime.

Automatism↗

PubMed1999

Group entitativity and group perception: associations between physical features and psychological judgment.

Two experiments tested whether the perceived entitativity of groups (i.e., cohesiveness) influences judgments about those groups, in terms of both their observable physical properties and underlying psychological traits. Entitativity was manipulated with groups whose members were similar or dissimilar in skin color. Experiment 1 demonstrated that beliefs about entitativity elicited more accurate judgments of skin color for entitative than nonentitative social groups, although memory for individual members of entitative groups was relatively impoverished. Experiment 2 revealed that entitative groups were viewed as not only physically similar but also psychologically homogeneous and elicited strong negative trait and behavioral judgments. Together, these findings suggest that physical properties (e.g., similarity) can create perceptions of psychological "groupness" that have important consequences for group perception.

Adult↗

PubMed1998

Perceptions of the collective other.

It is contended that perceptions of groups are affected by particular variables that do not apply to individuals (e.g., intragroup similarity and proximity). Importantly, the perception of outgroup threat has incomplete analogs at the individual level. Results from 3 studies support predictable distinctions between representations of individuals and of groups. Study I showed that priming of the word they produces more extreme negative judgments of the protagonist(s) in a story about 4 individuals acting jointly than in the same story with a single person acting alone. The opposite result holds for priming with the word he. Study 2, with Korean participants, demonstrates that actions by individuals or groups elicit differing preferences for redress. Individual responses (e.g., getting mad) to an individual racial insult (e.g., a snub by a waitress) are preferred to collective responses (e.g., circulating a petition), whereas the reverse preferences hold for a group insult (e.g., taunts from a gang of White youths). In Study 3, cues to the sensitivity of a group are introduced. This concept, introduced by Donald Campbell (1958), distinguishes different degrees of "groupness." Visual depictions of collections of unfamiliar humanoid creatures (greebles) were used to convey that they were either similar or dissimilar and either proximate or scattered. Results confirm the expectation that similarity and proximity-two entitive conditions-elicit more negative judgments of the group. Attention to other cues for entitivity may enrich social psychological views of stereotyping and prejudice by focusing on perceptions of groups as coordinated actors with the potential to bring about negative consequences. Such experiments point to the need for greater research focus on the vastly understudied but fundamental problem of the social cognition of group behavior.

Journal Article↗

PubMed1995

Implicit gender stereotyping in judgments of fame.

Implicit (unconscious) gender stereotyping in fame judgments was tested with an adaptation of a procedure developed by L. L. Jacoby, C. M. Kelley, J. Brown, and J. Jasechko (1989). In Experiments 1-4, participants pronounced 72 names of famous and nonfamous men and women, and 24 or 48 hr later made fame judgments in response to the 72 familiar and 72 unfamiliar famous and nonfamous names. These first experiments, in which signal detection analysis was used to assess implicit stereotypes, demonstrate that the gender bias (greater assignment of fame to male than female names) was located in the use of a lower criterion (beta) for judging fame of familiar male than female names. Experiments 3 and 4 also showed that explicit expressions of sexism or stereotypes were uncorrelated with the observed implicit gender bias in fame judgments.

Adult↗

PubMed1995

Implicit social cognition: attitudes, self-esteem, and stereotypes.

Social behavior is ordinarily treated as being under conscious (if not always thoughtful) control. However, considerable evidence now supports the view that social behavior often operates in an implicit or unconscious fashion. The identifying feature of implicit cognition is that past experience influences judgment in a fashion not introspectively known by the actor. The present conclusion--that attitudes, self-esteem, and stereotypes have important implicit modes of operation--extends both the construct validity and predictive usefulness of these major theoretical constructs of social psychology. Methodologically, this review calls for increased use of indirect measures--which are imperative in studies of implicit cognition. The theorized ordinariness of implicit stereotyping is consistent with recent findings of discrimination by people who explicitly disavow prejudice. The finding that implicit cognitive effects are often reduced by focusing judges' attention on their judgment task provides a basis for evaluating applications (such as affirmative action) aimed at reducing such unintended discrimination.

Attitude↗

PubMedDate not supplied

Modeling unconscious gender bias in fame judgments: finding the proper branch of the correct (multinomial) tree.

In the preceding article, Buchner and Wippich used a guessing-corrected, multinomial process-dissociation analysis to test whether a gender bias in fame judgements reported by Banaji and Greenwald (Journal of Personality and Social Psychology, 1995, 68, 181-198) was unconscious. In their two experiments, Buchner and Wippich found no evidence for unconscious mediation of this gender bias. Their conclusion can be questioned by noting that (a) the gender difference in familiarity of previously seen names that Buchner and Wippich modeled was different from the gender difference in criterion for fame judgements reported by Banaji and Greenwald, (b) the assumptions of Buchner and Wippich's multinomial model excluded processes that are plausibly involved in the fame judgement task, and (c) the constructs of Buchner and Wippich's model that corresponded most closely to Banaji and Greenwald's gender-bias interpretation were formulated so as to preclude the possibility of modeling that interpretation. Perhaps a more complex multinomial model can model the Banaji and Greenwald interpretation.

Female↗