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M Rokeach

Publications and source records attributed to M Rokeach.

7 recordsLinked to original sources

Adolescents' value images of smokers, ex-smokers, and nonsmokers.

Adolescents' value images of smokers, ex-smokers, and nonsmokers were investigated in a study of high school graduates. Overall, smokers were seen as being concerned with values related to personal enjoyment and autonomy. In contrast, nonsmokers were perceived as being more conventional, and more concerned with religious, interpersonal, and family values. Images of ex-smokers usually were intermediate, but resembled those of nonsmokers somewhat more than those of smokers. Interestingly, ex-smokers were perceived to place more importance on values relating to accomplishment and self-control than were either smokers or nonsmokers. In general, the value images were consistent among respondents who themselves were smokers, potential smokers, or nonsmokers. However, for a few values smokers and potential smokers had a more favorable image of smokers than did nonsmokers. Interestingly, males and females generally did not differ in their images of smokers, ex-smokers, and nonsmokers. Suggestions for prevention of adolescent smoking based on the value images are discussed.

Adolescent↗

Long-term value change initiated by computer feedback.

To determine whether value change can be induced by a computer rather than a human agent and whether value change can be induced even when target values are not preselected for experimental treatment, subjects first filled out the Rokeach Value Survey and then obtained information from a computer enabling them to compare their own value rankings with those previously obtained for various reference groups. Experimental subjects exposed to computer feedback showed, first, significant changes in value systems 2 months afterward whereas control subjects showed no such changes. Second, value system change was significantly greater among those experimental subjects whose value rankings were on the whole more discrepant from those of positive reference groups. Third, rankings of certain values concerning achievement, peace, and egalitarianism were affected in a 2-month period following the treatment. These findings are interpreted within a broader theoretical framework about the conditions leading to long-term cognitive and behavioral change.

Adult↗