Consumers turn to Yellow Pages when making healthcare choices.
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Data Collection↗
Biomedical subjects
N Miklovic
Publications and source records attributed to N Miklovic.
22% of consumers not in HMOs have considered enrolling in one.
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Awareness↗
Consumer satisfaction with physicians is high.
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Consumer Behavior↗
Consumers cite physicians' interest as most important factor in selection.
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Patient Acceptance of Health Care↗
Fewer consumers report they have physicians who provide routine care.
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Continuity of Patient Care↗
Occupational health, wellness offerings gaining popularity among employers.
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Data Collection↗
Physical therapy most popular services in growing rehabilitation marketplace.
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Data Collection↗
Two-thirds of hospitals relying on marketing research studies.
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Data Collection↗
NRC survey. Half of hospitals plan to purchase software; 40% will buy hardware.
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Computers↗
Declining censuses plague hospitals; administrators expect further drops.
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Bed Occupancy↗
High medical costs forcing patients to postpone seeking medical care.
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Data Collection↗