Benchmarking in health care--paradigms, culture, and change.
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Biomedical subjects
Publications and source records attributed to P A Newbold.
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What is one of the most important actions an organization can take to make a difference in improving the health of its community? Tithing, or intentionally setting aside financial resources, is the greatest accelerant you can do; it gives you the resources and commitment you can't get any other way. As soon as you do this, you're absolutely going to take off!
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Richard D. Stier, senior vice president and chief marketing officer, Adventist Health System, Shawnee Mission, Kansas, asked six top healthcare marketers to assume they had just been appointed vice president and chief marketing officer for a medium-sized, 300-bed, not-for-profit community hospital. Their mission: Create the most effective, powerhouse marketing team in the country.
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