HMO reenrollment determinants: a multivariate revisit.
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Analysis of Variance↗
Biomedical subjects
P G Bonner
Publications and source records attributed to P G Bonner.
Dental services advertising: does it affect consumers?
Dental services advertising appears to be increasing. Despite their negative attitude toward advertising, as many as 20% of all dentists may now be advertising to meet changing conditions in a highly competitive market. Research on dental services advertising has provided a useful starting point for developing dental advertising strategies. However, it affords little understanding of how consumers may respond to the many types of information provided in dental services advertisements. The authors extend knowledge in this area by examining consumer response to dental advertising in an experimental setting.
Advertising↗
An analysis of the determinants of HMO reenrollment behavior: implications for theory and policy.
Understanding the evaluative criteria used to select a health plan is central to effective marketing of an HMO. The determinant criteria that guide the reenrollment decision are shown to differ from those that drive initial enrollment. The authors' findings suggest several operational and strategic policy implications for HMO management.
Consumer Behavior↗