PubMed Health⌕ Search

Biomedical subjects

P M Sanchez

Publications and source records attributed to P M Sanchez.

15 recordsLinked to original sources
PubMed2000

The potential of hospital Website marketing.

In recent years, hospital website marketing has witnessed explosive growth. Industry experts cite an almost 100% growth in hospital website marketing over the last several years. At one time lagging in the adoption of Internet technology, hospitals have now begun making significant strides in catching up with other industries. In spite of the general proliferation of hospital websites, however, the full potential of the Internet with its unique characteristics has yet to be realized. In this paper, current trends fueling the growth of hospital website marketing are first explored. Secondly, barriers to realizing the potential of website marketing are investigated. Finally, recommendations for improving hospital website marketing are developed.

Health Care Sector↗
PubMed1999

Hospital web-site marketing: analysis, issues, and trends.

As hospitals continue to incorporate web technology into their overall marketing and communications strategies, they face several issues which we explore in this paper. Hospitals' effectiveness in dealing with these issues will affect the benefits received from this technology. We provide an exploratory analysis of current hospital web sites and develop implications for future web site development. Likewise, recommendations based on our research are also provided.

Hospital Administration↗
PubMed1998

Professional dental services: the yellow pages advertising decision.

Yellow pages advertising decisions are among the most important marketing decisions made by dental services professionals. Yet, little empirical evidence is available to guide these decisions. Through a literature review, the purpose of this article is to synthesize available knowledge in this area and provide guidelines for more effective yellow pages advertising.

Advertising↗
PubMed1995

Hospital usage of marketing research over a ten year period.

The acceptance and use of marketing techniques and concepts in the health care area is a phenomenon well known to most marketers. Prior to 1979, marketing in the health care field was relatively unknown. Since that time, however, the growth of health care marketing has not been accompanied by commensurate growth in marketing research efforts.

Data Collection↗
PubMed1989

Dental services advertising: does it affect consumers?

Dental services advertising appears to be increasing. Despite their negative attitude toward advertising, as many as 20% of all dentists may now be advertising to meet changing conditions in a highly competitive market. Research on dental services advertising has provided a useful starting point for developing dental advertising strategies. However, it affords little understanding of how consumers may respond to the many types of information provided in dental services advertisements. The authors extend knowledge in this area by examining consumer response to dental advertising in an experimental setting.

Advertising↗
PubMedDate not supplied

How to promote clinical services ethically and effectively.

In spite of an increasingly competitive environment, physicians remain reluctant to engage in consumer advertising. This reluctance stems from misperceptions of advertising, cost considerations, and fear of image erosion. This article offers alternatives to traditional modes of consumer advertising in the electronic and print media. These alternatives are consistent with physicians' desires to attract more patients, yet at the same time, accomplish this in an ethical and cost effective manner.

Advertising↗