Medical office buildings--a marketing strategy.
Explore the source record for details and available documents.
Hospital Restructuring↗
Biomedical subjects
R A Fey
Publications and source records attributed to R A Fey.
Identifying and responding to physicians' needs ... a marketing priority.
Identifying and meeting physician needs is the focus of many hospital efforts today. Various informal and formal methods have been used in this endeavor. Surveys and focus groups are the traditional methodologies; and the responses have included various types of physician liaison programs. The author of this article reviews these methodologies and offers recommendations for securing accurate information and ensuring the success of programs to meet the needs thus identified.
Data Collection↗
Hospitals and physicians battle together for market share.
Physicians are facing the same competitive pressures as hospitals. As local distributors of health care, physicians need to compete on the basis of quality, price, convenience and access; however, they often do not have the requisite skills. This article details one hospital's strategies for mutually beneficial cooperative marketing.
Economic Competition↗