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Biomedical subjects

R Blonna

Publications and source records attributed to R Blonna.

5 recordsLinked to original sources
PubMed1990

Using mass transit public service advertising to market family planning.

To increase public awareness of family planning services in New Jersey, the Family Planning Program of the State Department of Health conducted an intermediary marketing campaign using free public service advertising on mass transit. In 1986, the year of the campaign, 237 calls were made to the advertised hotline, resulting in a like number of referrals to family planning service providers. Also, 2664 new patients examined in the state's family planning agencies in 1986 cited exposure to the media campaign as the reason for their visits. The results of the campaign and their implications for other public service agencies are discussed.

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PubMedDate not supplied

The effects of an STD educational intervention on follow-up appointment keeping and medication-taking compliance.

A sexually transmitted disease (STD) educational intervention was examined to determine whether or not it influenced patient compliance with follow-up appointment keeping and with medication taking. Also measured was whether compliance varied due to the type of counselor utilized (clinician or nonmedical interviewer). A sample of 340 men attending a Memphis, Tennessee, STD clinic were divided equally into experimental and control groups. The experimental group was exposed to a structured educational intervention. The control group received standard information according to the clinic protocol. Of the 340 subjects entered into the study, 224 (66%) returned for a follow-up. Of those returning, 121/170 (71%) were in the experimental group (P = .05). Mean scores for compliance with medication taking were not statistically significant. The type of counselor utilized did not affect the level of compliance with either dependent variable.

Appointments and Schedules↗