Roberto R Heredia | PubMed Health

PubMed2002

On-line processing of social stereotypes during spoken language comprehension.

Four experiments investigated stereotype processing during the on-line comprehension of spoken sentences. Participants listened to a critical prime (terrorist) embedded in a sentence and then made lexical decisions to visually presented standard-related (bomb) or stereotype-related targets (Arab) or unrelated controls for both conditions. For Experiments 1A and 1B, the preceding context provided no contextual information about the critical prime. Targets were presented at prime offset (Experiment 1A) or 300 ms after prime offset (Experiment 1B). In Experiments 2A and 2B, the preceding context was biased towards the stereotype meaning of the critical prime. Visual targets were presented at prime offset (Experiment 2A) or 300 ms after prime offset (Experiment 2B). Experiment 1A revealed a priming effect, but only for the standard meaning (i.e., bomb) of the critical prime. This effect was further replicated in Experiments 1B, 2A and 2B; however, for these experiments, unlike Experiment 1A, the results revealed lexical inhibition for the stereotype meaning of the critical prime. That is, lexical decisions to the stereotype-related targets were actually slower than the stereotype-unrelated controls. The results are discussed in terms of current social cognitive models of stereotype processing.

Adult↗

PubMed2002

Comprehending spoken metaphoric reference: a real-time analysis.

Speakers and writers often use metaphor to describe someone or something in a referential fashion (e.g., The creampuff didn't show up for the fight to refer to a cowardly boxer). Research has demonstrated that readers do not comprehend metaphoric reference as easily as they do literal reference (Gibbs, 1990; Onishi & Murphy, 1993). In two experiments, we used a naming version of the cross-modal lexical priming (CMLP) paradigm to monitor the time-course of comprehending spoken metaphoric reference. In Experiment 1, listeners responded to visual probe words of either a figurative or literal nature that were presented at offset or 1000 ms after a critical prime word. Significant facilitatory priming was observed at prime offset to probes consistent with the metaphorical interpretation of the figuratively referring description, yet no priming was found for either probe type at the downstream location. In Experiment 2, we partially replicated Experiment 1 results at prime offset and found no priming at a probe point placed 1000 ms upstream from prime onset. Taken together, the data from these two experiments indicate that listeners are able to comprehend metaphoric reference faster than literal reference. Moreover, the effect appears to be strongest at prime offset, suggesting that activation of the nonliteral interpretation is closely tied to the relationship between the figuratively referring description and the intended referent. Implications for theories of metaphor comprehension, as well as for research in spoken metaphor, are discussed.

Adult↗