Things are changing in hospital public relations.
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Hospitals↗
Biomedical subjects
S Bonnem
Publications and source records attributed to S Bonnem.
Pediatric health care promotion: participation despite pitfalls and problems.
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Child↗
How to plan a special event.
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Anniversaries and Special Events↗
Good marketing helps a hospital grow.
The marketing objective of Children's has been to educate its target markets--physicians, donors, and the community at large--about the services and facilities of the hospital. In all activities, the marketing effort has sought to publicize the hospital as a tertiary care institution, which works as a supplement to the services provided in a community hospital. If marketing involves an exchange of values, the Children's Hospital of Philadelphia offers the following value to its tarket markets: a regional referral center that seeks to meet the changing needs of both physicians and patients.
Attitude of Health Personnel↗
Public relations: Doctors tell the hospital's story best--if they will.
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Medical Staff, Hospital↗
Out-of-uniform nurses make hit with kids.
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Child, Hospitalized↗