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S C Parks

Publications and source records attributed to S C Parks.

21 records · Page 2Linked to original sources

The marketing concept applied to an education program.

Dietetic education programs seeking to maintain their enrollment levels may find it necessary to adopt more sophisticated marketing strategies. This article describes the application of the marketing process to an extended degree dietetic program that serves a national audience. It also presents a strategy for initiating a marketing study and marketing orientation by analyzing its internal program data. The article discusses the specific market characteristics of the program's primary market segments, and it presents further implications for dietitians at work in health care facilities, in businesses, or in private practice.

Adolescent↗

Practitioners view dietetic roles for the 1980s.

A study was conducted among practitioners in Pennsylvania to obtain their opinions concerning essential entry-level competencies and those that they considered necessary when hiring and entry-level dietitian, and to determine how they felt about role specialization at the entry level or practice. The competencies identified as most critical for the entry-level dietitian were: (a) an understanding of the managerial processes of planning, organizing leading, evaluating, and controlling and their relationship to the management of human, material, and financial resources; (b) an understanding of the process, functions, and interrelationships of various systems of the human body; and (c) an ability to integrate knowledge of biological, social, and professional sciences into a comprehensive concept of human nutrition. A strong knowledge base, essential for the entry-level generalist, was indicated in the following areas: nutrition and disease, normal nutrition, food selection and planning, and food production systems. There was a perceived need for academic institutions to train both specialists and generalists in the 1980s.

Competency-Based Education↗