Biomedical subjects

S Chaiken

Publications and source records attributed to S Chaiken.

11 recordsLinked to original sources

PubMed1999

The impact of attitudes on memory: an affair to remember.

Many theories of the effects of attitudes on memory for attitude-relevant information would predict that attitudinally congenial information should be more memorable than uncongenial information. Yet, this meta-analysis showed that this congeniality effect is inconsistent across the experiments in this research literature and small when these effects are aggregated. The tendency of the congeniality effect to decrease over the years spanned by this literature appeared to reflect the weaker methods used in the earlier studies. The effect was stronger in 2 kinds of earlier experiments that may be tinged with artifact: those in which the coding of recall measures was not known to be blind and those that used recognition measures that were not corrected for bias. Nonetheless, several additional characteristics of the studies moderated the congeniality effect and suggested that both attitude structure and motivation to process attitude-relevant information are relevant to understanding the conditions under which people have superior memory for attitudinally congenial or uncongenial information.

Attitude↗

PubMed1995

Attitude strength and resistance processes.

This study examined whether multiple indicators of attitude strength form general dimensions that foster differential pathways to resistance. Ego involvement, certainty, personal importance, knowledge, and extremity were assessed. Resistance processes and outcomes were measured in a selective judgment paradigm. Intentions to act on attitudes and information-seeking proclivities were also assessed. Factor analysis of the strength measures revealed 2 factors. Both fostered intentions to act but were associated with differential resistance processes and outcomes. Heightened levels of the factor representing Commitment to one's position were associated with increased selective elaboration, selective judgment, and attitude polarization. Embeddedness, the linkage of the attitude to one's self-concept, value system, and knowledge structure, was associated with decreased selective elaboration and increased information seeking and selective memory.

Adult↗

PubMed1994

Heuristic processing can bias systematic processing: effects of source credibility, argument ambiguity, and task importance on attitude judgment.

High- and low-task-importance Ss read a strong or weak unambiguous message or an ambiguous message that was attributed to a high- or low-credibility source. Under low task importance, heuristic processing of the credibility cue was the sole determinant of Ss' attitudes, regardless of argument ambiguity or strength. When task importance was high and message content was unambiguous, systematic processing alone determined attitudes when this content contradicted the validity of the credibility heuristic; when message content did not contradict this heuristic, systematic and heuristic processing determined attitudes independently. Finally, when task importance was high and message content was ambiguous, heuristic and systematic processing again both influenced attitudes. Yet, source credibility affected persuasion partly through its impact on the valence of systematic processing, confirming that heuristic processing can bias systematic processing when evidence is ambiguous. Implications for persuasion and other social judgment phenomena are discussed.

Adult↗

PubMed1993

Need for cognition and desire for control as moderators of extrinsic reward effects: a person x situation approach to the study of intrinsic motivation.

Seventy-four Ss in extrinsic-reward or no-reward conditions completed a brainstorming task and then were left alone with the option to engage in additional versions of this task. If the Need for Cognition (NFC) Scale taps intrinsic motivation for effortful cognition (J. T. Cacioppo & R. E. Petty, 1982), the optional task engagement of high-NFCSs, but not low-NFCSs, should be undermined by extrinsic reward. Results confirmed this hypothesis, but regression analyses showed that NFC scores' moderation of reward effects was due to their covariation with scores on J. M. Burger and H. M. Cooper's (1979) Desire for Control Scale. The data suggest that (a) NFC involves intrinsic motivation for effortful cognitive processing, (b) NFC may predict such processing mainly in contexts with minimal extrinsic incentives for processing, and (c) control motivation may be related causally both to extrinsic undermining effects and to individual differences in NFC.

Adult↗

PubMed1992

The generality of the automatic attitude activation effect.

Fazio, Sanbonmatsu, Powell, and Kardes (1986) demonstrated that Ss were able to evaluate adjectives more quickly when these adjectives were immediately preceded (primed) by attitude objects of similar valence, compared with when these adjectives were primed by attitude objects of opposite valence. Moreover, this effect obtained primarily for attitude objects toward which Ss were presumed to hold highly accessible attitudes, as indexed by evaluation latency. The present research explored the generality of these findings across attitude objects and across procedural variations. The results of 3 experiments indicated that the automatic activation effect is a pervasive and relatively unconditional phenomenon. It appears that most evaluations stored in memory, for social and nonsocial objects alike, become active automatically on the mere presence or mention of the object in the environment.

Adult↗

PubMed1991

Promoting systematic processing in low-motivation settings: effect of incongruent information on processing and judgment.

Ss received consensus information that was either congruent or incongruent with the valence of persuasive message content. In Experiment 1 Ss believed that their processing task was either important or unimportant whereas in Experiment 2 all Ss believed that their task was unimportant. In accord with the heuristic-systematic model's sufficiency principle, high-task-importance Ss exhibited a great deal of systematic processing regardless of congruency, whereas low-importance Ss processed systematically only when they received incongruent messages; in the congruent conditions heuristic processing dominated. Attitude data generally reflected these processing differences and confirmed the additivity and attenuation assumptions of the model. The utility of the sufficiency principle for understanding motivation for elaborative processing and the relevance of the findings to understanding the processing and judgmental effects of expectancy disconfirmation are discussed.

Adult↗

PubMed1991

Self-discrepancies and vulnerability to body dissatisfaction and disordered eating.

Two studies explored the relevance of self-discrepancies for body dissatisfaction and disordered eating. In Study 1, actual:ideal self-discrepancies of female undergraduates correlated with body shape dissatisfaction independent of Ss' body mass and number of appearance-related self-beliefs; actual:ought discrepancy was discriminantly associated with anorexic-related attitudes and behaviors. In Study 2 (using a mixed-gender sample), bulimic-related behaviors were associated with a form of actual:ideal discrepancy (unfulfilled positive potential) whereas anorexic-related symptoms were associated with actual:ought discrepancy. Both genders showed the predicted relations between self-discrepancies and disordered eating, and the predicted associations remained even when appearance-related attributes were excluded from scoring of self-discrepancies.

Adolescent↗

PubMed1987

The effect of message framing on breast self-examination attitudes, intentions, and behavior.

In this study we tested the framing hypothesis that a pamphlet stressing the negative consequences of not performing breast self-examination (BSE) would be more persuasive than a pamphlet emphasizing BSE's positive consequences. College-aged female subjects were exposed to a loss-frame pamphlet, a gain-frame pamphlet, or a no-arguments pamphlet, or they received no pamphlet describing the importance of and the techniques for performing BSE. Attitudes toward BSE and intentions to perform BSE were assessed immediately after this intervention and again 4 months later. The follow-up also assessed subjects' postexperimental BSE behavior. Consistent with predictions, subjects who read a pamphlet with arguments framed in loss language manifested more positive BSE attitudes, intentions, and behaviors than did subjects in the other three conditions. The greater impact of the loss pamphlet could not be attributed to greater fear arousal, better memory for pamphlet content, greater perceived susceptibility to breast cancer, or stronger beliefs in BSE's efficacy on the part of the loss subjects. Only measures of perceived self-efficacy in performing BSE were differentially affected by the framing manipulation, with loss subjects reporting the greatest levels of self-confidence. The results are discussed in terms of prospect theory's framing postulate and a simpler negativity-bias conceptualization, and underlying mechanisms such as differential salience and vividness are considered. Clinical implications of the findings are also explored.

Attitude to Health↗

PubMed1987

Audience response as a heuristic cue in persuasion.

Previous research on the persuasive impact of an overheard audience has yielded conflicting results. In this study, we attempted to understand such audience effects within the framework of the heuristic model of persuasion. Subjects listened to an audiotaped persuasive message that conveyed arguments of either high or low quality and that was responded to by either an enthusiastic or an unenthusiastic overheard audience. In addition, subject involvement (high vs. low) was varied. Consistent with predictions, the audience response cue influenced postmessage opinions only under low involvement; under high involvement, only argument quality affected persuasion. Analyses that took into account subjects' need for cognition supported the additional hypothesis that individuals lower in need for cognition would be more responsive to the audience manipulation under low involvement. Thought-listing data and regression analyses provided further support for the heuristic model.

Adult↗

PubMed1987

"Eating lightly" and the self-presentation of femininity.

In Experiment 1, male and female subjects were given an opportunity to snack as they participated in a "get-acquainted study" with a same-sex or opposite-sex partner (confederate) whose social desirability was manipulated. Consistent with the hypothesis that women may eat less when motivated to present themselves in a feminine light, female subjects ate significantly less with a desirable male partner than in the remaining three conditions. In contrast, male subjects did not eat more (or less) with a desirable woman, although they did show an overall tendency to eat less with female (vs. male) partners. In Experiment 2, female subjects snacked as they got acquainted with a desirable male partner (confederate). Before this interaction, subjects received feedback indicating that they had either very masculine or very feminine interests. In addition, subjects believed either that their male partner was aware of their gender feedback or that he was unaware. Consistent with predictions derived from Schlenker's (1982) analytic-identity theory of social conduct, subjects in the partner-aware conditions ate less when they had received masculine (vs. feminine) feedback, whereas subjects in the partner-unaware conditions ate less when they had received feminine (vs. masculine) feedback. Implications for understanding eating disorders such as anorexia and bulimia are discussed.

Adult↗

PubMed1985

Affective-cognitive consistency and thought-induced attitude polarization.

Subjects whose preexperimental attitudes toward either capital punishment or censorship were high or low in affective-cognitive consistency were identified. These four groups thought about their attitudes by writing two essays, one on the topic for which consistency had been assessed (relevant essay) and one on the unassessed topic (distractor essay). In accord with the hypothesis that thought-induced attitude polarization requires the presence of a well-developed knowledge structure, high-consistency subjects evidenced greater polarization than low-consistency subjects only on the relevant topic after writing the relevant essay. Content analyses of subjects' relevant essays yielded additional data confirming Tesser's ideas regarding mediation: High (vs. low) consistency subjects expressed a greater proportion of cognitions that were evaluatively consistent with their prior affect toward the attitude object and a smaller proportion of evaluatively inconsistent and neutral cognitions. Moreover, although high-and low-consistency subjects did not differ in the amount of attitudinally relevant information they possessed or their awareness of inconsistent cognitions, their method of dealing with discrepant information diverged: High-consistency subjects evidenced a greater tendency to assimilate discrepant information by generating refutational thoughts that discredited or minimized the importance of inconsistent information.

Affect↗