This study examined factors associated with the intent to use nurse practitioner (NP) services among 331 residents of the New Haven, Connecticut, urban area. Using a stratified random sample, a telephone survey was conducted to investigate the significance of selected socio-economic, attitudinal, cognitive, and health care use characteristics known to influence consumers' choices about health care providers and services. Applying marketing concepts, these findings indicated that 62% of the respondents would use NP services. Chi-square analysis and stepwise logistic regression indicated that dissatisfaction with present health care, family size, and age were the best predictors of intent to use NP services. Respondents believed that NP services were not different from physician services; they were concerned about issues of availability and cost of care. Consumers would seek NP care if it were covered by health insurance and if it cost less than physician care. Implications for designing effective marketing strategies and policy development are discussed.

Adult↗

PubMedDate not supplied

Determining the market for Family Nurse Practitioner services: the Seattle experience.

Using a stratified random sample of 239 Seattle residents, a telephone survey was conducted to investigate the relationships between consumer values and consumer intentions to use Family Nurse Practitioner (FNP) services. Applying marketing theories, this study indicated that 27.3% of the respondents intended to use FNP care. Stepwise discriminant analysis suggested that the best predictors of intention to use FNP services were age, family size, compatibility of services with individual and family norms, knowledge about FNPs, and the value attached to health education, which is part of FNP care. Evidence from this study suggests that potential users of FNP services are primarily women, who are relatively more affluent, better-educated, and younger than the general population. Analysis of the characteristics, values, and knowledge of this group provides valuable information for designing effective marketing strategies to reach this target market, meeting the needs of both consumers and providers of care.

Adolescent↗

PubMedDate not supplied

Discharge, planning: yesterday, today, and tomorrow.

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Humans↗

PubMedDate not supplied

Population-based managed care to improve outcomes.

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Critical Pathways↗