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Biomedical subjects

S P David

Publications and source records attributed to S P David.

6 recordsLinked to original sources
PubMed2001

Social marketing: application to medical education.

Medical education is often a frustrating endeavor, particularly when it attempts to change practice behavior. Traditional lecture-based educational methods are limited in their ability to sustain concentration and interest and to promote learner adherence to best-practice guidelines. Marketing techniques have been very effective in changing consumer behavior and physician behavior. However, the techniques of social marketing-goal identification, audience segmentation, and market research-have not been harnessed and applied to medical education. Social marketing can be applied to medical education in the effort to go beyond inoculation of learners with information and actually change behaviors. The tremendous potential of social marketing for medical education should be pilot-tested and systematically evaluated.

Behavior Therapy↗
PubMed1998

The Transatlantic Conference on Tobacco (TACT): a model for international tobacco policy activism.

BACKGROUND: Smoking prevalence rates are alarmingly high in developing countries at a time when the United States and the United Kingdom are mobilizing domestic anti-smoking forces. A resident at Dartmouth-Hitchcock Medical Center established an American-British partnership to promote international tobacco policy activism. METHODS: The program assembled a coalition of physicians and public health experts from the two countries and provided them with an Internet-based chat resource. RESULTS: The coalition utilized Internet resources to follow international trends in tobacco use policies and agreed to meet bimonthly through the site to promote anti-smoking activism. CONCLUSIONS: This report introduces a novel approach to international anti-tobacco policy activism. It provides a model that is transportable to other institutions and other public health measures.

Health Education↗