Brand, image, reputation.
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Consumer Behavior↗
Biomedical subjects
S Steiber
Publications and source records attributed to S Steiber.
Measuring the true value of a healthcare organization's brand.
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Consumer Behavior↗
Leaders lead and followers follow. Effective branding strategies depend on relative position in the marketplace.
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Economic Competition↗
Ad budgets: separating the good advice from the bad.
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Advertising↗
Hospital advertising budgets grow by 45%.
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Advertising↗
Americans accept foreign-born physicians.
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Consumer Behavior↗
AIDS: explosive growth in public awareness.
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Acquired Immunodeficiency Syndrome↗
Quality of care good for patient and provider.
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Data Collection↗
Health care not on the election agenda.
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Data Collection↗
Marketing budgets increase a modest 4%.
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Budgets↗
Public support of drug testing increases.
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Data Collection↗
Indigent care: public wants government to pay.
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Financing, Government↗
Public supports transplants, but who should pay?
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Data Collection↗
Public opinion divided on surrogate parenting.
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Contract Services↗
Health workers with AIDS: public wants to know.
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Acquired Immunodeficiency Syndrome↗
Hospital advertising okayed by 62% of public.
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Advertising↗
Public supports AIDS education, research.
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Acquired Immunodeficiency Syndrome↗
Public holds low opinions of nursing home care.
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Data Collection↗