Random copying and cultural evolution.
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Behavior↗
Biomedical subjects
Publications and source records attributed to Stephen J Shennan.
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We show that the frequency distributions of cultural variants, in three different real-world examples--first names, archaeological pottery and applications for technology patents--follow power laws that can be explained by a simple model of random drift. We conclude that cultural and economic choices often reflect a decision process that is value-neutral; this result has far-reaching testable implications for social-science research.