Biomedical subjects
Publications and source records attributed to T Rees.
Medical University of South Carolina Medical Center last December was rated among the nation's 100 Top Hospitals. The designation prompted hospital officials to develop a newspaper ad campaign featuring 12 centers of excellence which boosted calls to its Health Connection line by 10%.
Celebration Health is envisioned as the prototype for healthcare delivery and enhancement for the new town. While Celebration Health is associated with a hospital, neither sickness nor hospitalization is the focus of the facility. It's a center that encourages Celebration residents and those of neighboring communities--even tourists--to take charge of their physical, emotional and spiritual well-being. Other companies are taking another approach to wellness. Because of a growing interest among healthcare administrators across the country in hospital affiliated wellness and fitness center business, The Benfield Group of St. Louis, Mo., has produced a 10-page booklet to help care givers arrive at crucial decisions. While some groups are forming informational publications. Community Health Center Management, which debuted with a July-August 1997 edition, was created to provide a source of information for community health center directors and health care providers.
Bladen County Hospital receives the prestigious 1997 Foster G. McGaw Prize for Excellence in Community Service. The county hospital funneled the $75,000 award money back to the community as seed money for the development of a wellness/fitness center.
Heather Hill Hospital, Health and Care Center launched an interactive Internet website to share and demonstrate its treatment innovations, programs and environments with interested professionals, caregivers and individuals around the world, reaching more than 30 million people wired into the Internet.
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The American Hospital Association awarded recognition to five of the nation's most innovative hospitals and health systems. See how the five hospitals created award-winning community service programs.
Exeter Health Resources Inc. and agency BBK Communications create a comprehensive brand-building campaign for its centers that combine fitness services and programs under Synergy. With success, the center signed up more than 1,600 members by the time it opened in January.
A major regional academic health sciences center in the Northeast prepares a major marketing campaign that would enhance awareness and dramatically distinguish the Medical Center from its major competition and increase revenue streams through higher market share.
Seventy-year-old Hillside Hospital, Glen Oaks, N.Y., decided the time had come to build awareness of mental illness over time, both to destigmatize the disease and to encourage those suffering from it to seek help, as well as reinforcing the capabilities and importance of the facility to encourage people to choose Hillside, a 223-bed psychiatric hospital, as their treatment center. Hillside tapped The Benjamin Group, a fast-growing, full-service New York advertising agency that specializes in creative new approaches for the health care industry, to develop a long-term campaign for the psychiatric hospital. The primary objective is to build awareness of mental illness, Hillside Hospital and the treatments available, and to encourage those suffering from mental illness to seek help. Secondarily, since Hillside Hospital has been involved in a capital expansion project, the agency sought to increase awareness among the community in general, trustees and other influential people in order to prompt donations to Hillside's foundation. Since the break of the original ad and the subsequent campaign that launched in January, the number of psychological referrals has remained in the top five of total referrals. The campaign seeks to educate and promote the available mental health services in a positive light.
When nearly 70% of Boston area fishermen said they couldn't afford quality health care for their families, Caritas Christi Health Care System teamed with Massachusetts Fisherman's Partnership to offer low-cost health coverage.
Administrators of Hannibal Regional Hospital in Hannibal, Mo., wanted to identify the facility as an advanced rural medical center that would be attractive to those who felt they needed to leave the area for medical care, when in fact the services they sought were available locally.
When Summa Health System in Akron, Ohio, decided to market its high level of maternity services it teamed up with an Akron ad shop and together they produced a 15-minute home video that features couples telling about their positive experiences. The free video was so popular that 1,300 copies were distributed in the first month they were available.
California proponents of legislation that would provide education, screening and treatment for the silent killer Hepatitis C used a provocative billboard on the route between Sacramento's airport and capital to catch legislators' attention. The startling billboard caught much more than the attention of passersby.
A Newton, Mass., ad shop creates a first-ever, direct-to-consumer advertising effort to-raise awareness among both primary care physicians and consumers regarding hernia repair coinciding with National Hernia Month.
The tragic suicide of Robert C. Goltz prompted associates at the integrated marketing and communications company he founded in Green Bay, Wis., to develop two multimedia campaigns, one focusing on depression awareness and the other on suicide prevention.
Explore the source record for details and available documents.
Explore the source record for details and available documents.
Explore the source record for details and available documents.