Biomedical subjects
Publications and source records attributed to T Rees.
The growing demand for health care information has prompted at least one health care system to form a partnership with its local television station and a health care news provider. Allina Health System, Minneapolis, KSTP-TV and 20-year-old Medatar team up to create a local version of Health Matters for Allina's market area. Medstar serves clients in more than 130 American cities.
The best of the annual reports entered in this year's annual Healthcare Annual Report Contest are included in this issue on pages four through 32. Every entry in this year's competition had something to commend. They were reflective of the talent that assembled them. The editors and panel judges thank you for submitting your entries. The winners are New York Methodist Hospital, Brooklyn, first overall; Children's Hospital of Orange County, Calif., second overall; Woman's Hospital, Baton Rouge, La., first community health; Hackensack University Medical Center, Hackensack, N.J., first year in review; Chesapeake General Hospital, Chesapeake, Va., first community relations; and Osteopathic Health System of Texas, second community relations. The editors thank all the entrants for participating. Remember, the deadline for 1999 entries is July 1, 2000.
Millions of Americans are turning to the Internet to find and share health information. This phenomenon became a major topic of conversation at the recent fourth annual conference of the Society for Healthcare Strategy and Market Development in Denver. Three leading providers are profiled.
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Fairfield Medical Center, Lancaster, Ohio, put in place a new orientation program for incoming physicians. As a result, many hassles of getting acquainted with a workplace have been smoothed over.
The Phoenix VA Hospital greatly boosts its image in the community, thanks to an aggressive marketing campaign. Staff morale has also gone up due to the success of the program.
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Explore the source record for details and available documents.
Memorial Medical Center of South Amboy, N.J., was forced to close its doors and give up its license to operate as an acute care hospital. But a consortium of physicians and business people in the north central New Jersey city decided they couldn't do without the hospital's emergency service and attempted to reopen it. At the same time, the state's health department completed a report that found the state's 83 acute bed hospitals were "over-bedded" and refused to renew Memorial's license. This led to court actions and negotiations between the hospital and the state. The hospital's supporters mounted a major public relations blitz that reached the state capitol in Trenton. The campaign was successful in forcing negotiations, but the hospital was only allowed to provide emergency service as a satellite of a neighboring hospital.
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Explore the source record for details and available documents.
Carolinas HealthCare System has grown into a nearly two billion dollar entity by focusing on patient needs and amenities in its health care facilities. Growth of the system, the largest in North and South Carolina, is due in large part to Harry A. Nurkin, president and CEO, who started out with a run-down hospital for indigents. With the approval of the hospital board, Nurkin launched a marketing effort that included taking a lesson from the founders of the Holiday Inn hotel chain. He remodeled and developed facilities that are pleasing to patients and visitors, moved patient parking closer to the hospitals' front doors, taught key hospital personnel the basics about marketing, aligned the system with ABA and NFL teams and conducted an aggressive advertising program.
More than two years ago, North Shore-Long Island Jewish Health System emerged from the combination of two well-respected health care institutions. In a new awareness campaign, the system has chosen to embrace its size and emphasize its benefits, including serving four million people and being the largest employer on Long Island.
New explorations in Web site marketing from Good Samaritan Hospital in San Jose, Calif. and Carson-Tahoe Hospital in Carson City, Nev.
Silver Cross Hospital and Medical Centers, Joliet, Ill., is promoting its Web site as a tool for gathering health information about patients and prospective patients in order to build a relationship marketing database. The database will enable the hospital to identify health care needs of consumers in Joliet, Will County and many southwestern suburbs of Chicago. The Web site is promoted in a multimedia advertising campaign that invites residents to participate in a Healthy Living Quiz that rewards respondents with free health screenings. The effort is part of a growing planning and marketing strategy in the health care industry called customer relationship management (CRM). Not only does a total CRM plan offer health care organizations the chance to discover the potential for meeting consumers' needs; it also helps find any marketplace gaps that may exist.