Internal marketing builds service quality.
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Attitude of Health Personnel↗
Biomedical subjects
W B Joseph
Publications and source records attributed to W B Joseph.
How physicians make referrals.
The physician is an important gatekeeper in the "buying" process for many health care services. Consulting physicians and tertiary care hospitals depend on physician referrals for much of their patient volume. A field survey of more than 1,000 physicians uncovered their attitudes and choice criteria pertaining to referrals. Physician referral attitudes are used as a basis for creating four physician segments. The authors explore attitude and behavioral differences among the four segments and discuss several physician marketing implications.
Attitude of Health Personnel↗
Strategic market planning in hospitals: is it done? Does it work?
A nationwide survey of strategic market planning within hospitals was conducted. The level of strategic market planning activity performed by hospitals is reported. Level of planning maturity also is determined. Levels of activity and maturity are related to satisfaction with strategic market planning. Results and implications are presented.
Evaluation Studies as Topic↗
Physicians' attitudes and behaviors toward home health care services.
The authors investigate physicians' attitudes, information-seeking behaviors, and behavioral intentions toward home health care programs. Survey results show that physicians favor the concept, but knowledge and awareness levels about available programs vary with the physicians' specialties. Evidence also is reported on specific problems encountered, sources of information used to make home care referrals, and physicians' perceptions of the impact of home care programs on their practice. Finally, policy implications are drawn for marketers of home health care programs.
Attitude of Health Personnel↗
Strategic market planning for hospitals.
The application of strategic market planning to hospital management is discussed, along with features of the strategic marketing management process. A portfolio analysis tool, the McKinsey/G.E. Business Screen, is presented and, using a large urban hospital as an example, discussed in detail relative to hospital administration. Finally, strategic implications of the portfolio analysis are examined.
Decision Making↗